| |
 |
|
Hotels are getting more proactive about watching, monitoring, and encouraging the use of online consumer-generated videos that showcase their properties. From dedicated YouTube channels that feature vacationer video footage, to CGM contests and a more active focus on monitoring customer videos, hotels are jumping into the online word of mouth space and are actively prompting their customers to share their experiences.
|
|
Courtesy of the Inside CRM newsletter, here are six tips for how to generate word of mouth about your organization. From how to use "teaser" ads to create prelaunch buzz to using an industry event to ignite curiosity, these quickie tips provide just a few ideas for how to start get word of mouth simmering.
|
|
In response to a rocky economy and a drop in patrons' dining out budgets, Dan's Restaurant in Biddeford, Maine has introduced a pricing approach that has people talking. Customers can name a price they can afford to pay, and Dan's will serve them up a portion of their menu pick of that value. According to the store's owner, the new twist on pricing -- which is a relief to crunched budgets -- is bringing more people in the door.
|
|
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
----------------------------------------
Wednesday, Jun. 11, at noon EST -->
>> Net Promoter Economics: Exploring the Economic Impact of Word of Mouth: Everyone knows WOM is important, but do you know the real economic impact of WOM on your company? It's a question that organizations have struggled to answer. Now, Satmetrix has come up with a viable, numbers-based way to do just that, with new independent research using Net Promoter. Dial in to join WOMMA and Dr. Vince Nowinski, Principal Methodologist at Satmetrix to learn more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
|
|
To help her meet her $10,000 fundraising goal for the Leukemia and Lymphoma Society, Jennifer Leggio enlisted the help of five prominent social media bloggers/consultants. Chris Brogan, Joseph Jaffe, Geoff Livingston, Aaron Strout, and Greg Verdino all went on the eBay auction block, offering up their smarts and services in the name of charity.
|
|
Facebook is soliciting feedback to figure out how its users feel about the ads that appear on the site's pages. Some users are seeing popup dialog boxes that ask them to indicate if an ad is "misleading," "pornographic," "offensive," "repetitive," or "irrelevant." This petition for feedback comes on the heels of some privacy concerns that have cropped up about the social site's ad targeting, and is also helping the company assess the impact and relevance of its advertising.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
Back to newsletter list
