 | | | | Monday • June 09, 2008 | READ ALL NEWS AT ADAGE.COM | | U.S. News Loses Weekly War as Sector's Ad Pages Plummet Biweekly Will Focus on Franchise Rankings, Cede Space to Time, Newsweek
NEW YORK (AdAge.com) -- U.S. News & World Report, the longtime No. 3 weekly news magazine, is dropping to a biweekly frequency starting next year, effectively ceding its troubled category to larger rivals Time and Newsweek.  FULL ARTICLE
| | TV Nets Eye $9.2 Billion Take Despite Eroding Ratings Sellers Flog More Spots as Marketers Worry About Shortage of Inventory
NEW YORK (AdAge.com) -- When it comes to the $9 billion-plus upfront market, it's easy for marketers to get distracted by the horse race of TV networks trying to outdo each other in terms of price increases or volume. Do that this year, and you'll lose sight of the dangers that may lie ahead when it comes to getting your ads on TV. FULL ARTICLE | | Isn't That Rich? The Times Discovers End of Gilded Age Luxury-Advertiser-Coddling Newspaper Strikes an Increasingly Skeptical Tone About ... Luxury (Finally) SIMON DUMENCO Though The New York Times' national play is based on reaching educated, affluent households across the country -- the luxury-loving country-club set -- lately it's been connecting more and more with a decidedly rough-hewn, ungilded consumer reality inspired by our tanking economy. FULL ARTICLE | | Want to Squelch Ad Skipping? Try Song and Dance 'Dancing With the Stars,' 'American Idol' Have the Highest Projected Ratings C3 RATINGS CHART NEW YORK (AdAge.com) -- An Advertising Age survey of media-buyer projections of commercial ratings for the fall season reveals that Fox's "American Idol" and ABC's "Dancing with the Stars" are expected to deliver the highest "C3" ratings. See how the rest of the schedule will do with Ad Age's programming chart for both the fall and midseason shows. FULL ARTICLE | | Magazines Find Surprise Stash of New Readers Titles With Youngest Adult Cohort Have Seen Biggest Audience Gains
NEW YORK (AdAge.com) -- Although marketers are buying fewer ad pages in magazines this year amid a lot of economic worries and ever-proliferating alternatives, magazine audiences are getting bigger and often younger. FULL ARTICLE | | A Rare Peek Inside Newsweek's Social Media Shortcomings 3 Minute Ad Age: June 9, 2008 VIDEO NEW YORK (AdAge.com) -- Last week's "Future of Media" panel at New York University produced by IWantMedia.com provided a rare insight into Newsweek's social-media shortcomings. Senior staff writer Johnnie Roberts discussed the frustrations of the publication's top executives. In other news in this 3 Minute Ad Age, Fire Advertainment in Miami has created a Hispanic branded-entertainment fantasy that has come true. And Diageo's Johnnie Walker Blue brand set up shop in Grand Central Terminal to promote its $200-a-bottle whiskey with custom-engraved bottles. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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