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ABC, Fox Finish With Upfront Sales
ABC up $100 Million, but Sold More Inventory Than Last Year
June 9, 2008
NEW YORK (AdAge.com) -- Walt Disney's ABC expects to secure around $2.5 billion in ad commitments for the 2008-2009 prime-time season, according to the network's top ad-sales executive. Meanwhile, News Corp.'s Fox has also completed sales, notching what a person familiar with the situation said was volume "significantly above" last year's $1.9 billion total. Read the full story at http://adage.com/mediaworks/article?article_id=127629 -- Brian Steinberg
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