Figures showing 20% sales uplift have raised eyebrows in the past, but as the evidence mounts will we be forced to start believing them? It helps that this is in pharmacy, consumers rely on the advice of trusted sources for health care choices, and if the content is able to recreate the feeling of expertise, it will drive strong sales growth ..(read more)

Target have been working on digital media initiatives for a number of years - in 2005 they launced a Channel Red pilot in the electronics department. Moving into pharmacy would appear to confirm that they see health care as a strong sector for media spend and sales uplift ..(read more)

Investors did not like this news from Avanti, and marked its shares down by 18 per cent. In essence, the Company needs this money for working capital and existing shareholders will be severely diluted if the loans are converted, as this represents approximately 30 per cent of the enlarged issued share capital ..(read more)

The check-out is the point in the retail journey when the grocery purchase decisions have been made. The products best promoted therefore tend to be insurance and other financial service offerings. PRN have figured that news related content tends to remind consumers of issues that are relevant to this type of service product ..(read more)

The figures just released show a 6.7% drop in outdoor revenue to £221m for the first quarter ending March 31, 2008. Industry sources say the declining value of six-sheets posters has contributed to the fall and that a cull of six-sheet sites is needed to prevent the medium from further decline ..(read more)

Flicking through the AKA.TV Markets & Companies Sector archive, there have been deals galore - $100M of venture capital deals and more than 15 acquisitions. It seems that all across the globe companies are looking to work together. There is a growing belief that those who succeed now, are likely to emerge the long term winners ..(read more)

The number of individual touches and engagements with the system is easy to see, however it is not often easy to determine how many people just looked and walked away. To measure how effective the attractor content is, you have to know not only how many interacted with the system, but also how many didn't ..(read more)

The idea of this installation is to create a focus for the community in a city seeking to regenerate its centre. In contrast with town planners around the world (who are up-in-arms about the spread of large scale digital billboards), those of Swindon are deploying digital to bring life and a sense of community back to their town ..(read more)

Standardisation of player protocols would make the market for digital signage hardware and software much more competitive. It is likely that hardware manufacturers will adopt this kind of system, but it remains to be seen whether it would be in the interests of the software companies to make their platforms completely interchangable ..(read more)

China's Focus Media have announced growth of 113% in their Digital Signage division for the 1st quarter of 2008. Total revenues were US$161.6M, an increase of 214.7% compared to the first quarter of 2007. Total digital out-of-home advertising revenue was US$108.7M, an increase of 113.4% from US$51M in the same period in 2007 ..(read more)