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'New Research: key marketing data to drive business technology results in 2009'
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Based on 2008-09 Business Technology Marketing Benchmark Guide:

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Findings from more than 10,000 business
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216 charts, tables and eyetracking heatmaps

Find out:
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What drives technology purchase
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If email still works
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What metric is most critical and why
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Which pricing is more effective - open or closed
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The role user communities play in the technology purchase
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Effectiveness of viral videos

Date:
Tues. June 17th
2-2:30pm EDT

1. How to Create and Distribute a Social Media Release

SUMMARY: Social media releases aren't meant to replace traditional press releases. But they can make your effort to disseminate news to journalists, bloggers and anyone else much easier. PR pro Todd Defren and his team at SHIFT Communications created the first template for an SMR. Includes four tips on how to create a social media release and three ways to distribute one.
Click to continue
(Open access until June 13th)

2. Call for Speakers: MarketingSherpa's Email Summit & Expo '09

More than 800 marketers will gather next March in Miami, FL, for the largest email conference in the world. You could be one of the speakers on that stage at MarketingSherpa's 4th annual Email Summit & Expo '09.

We're especially looking for email marketers who can share their own experiences, campaign war stories and lessons learned. Past speakers include marketers from Dell, Nokia, CareerBuilder.com, Boston Celtics and Adobe.
Submit your proposal
(Deadline: Friday, June 20th)

3. IT Services Marketing Association's Marketing Excellence Awards

You know that there's much more to marketing than ostentatious displays of grandness. The professionals who are behind technology services and solutions just don't get enough recognition for the seemingly mundane duties they perform to elevate campaigns beyond the expected standard. So, if you are in the technology field, enter in one of the six categories, such as generating demand, for a chance at a gold or a diamond award. Keep in mind -- the judges will evaluate entries based on innovation, execution and results of your work.
Click to continue
(Deadline: June 13th)

P.S. Did a friend send you this newsletter? Sign up to get your own here -- it's award-winning, useful, and complimentary.

P.P.S. Got questions, comments, or ideas for editorial?
Email Editorial Director Tad Clarke at TadC(at)marketingsherpa(dot)com
or call Customer Service at (877) 895-1717 -- thanks!

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