 | | | | Friday • June 06, 2008 | READ ALL NEWS AT ADAGE.COM | | Matt Freeman Quits Tribal DDB for Top Job at GoFish Digital Ad Agency Network Can Seize on Microsoft's, Yahoo's Missed Opportunities, Says Exiting Exec
NEW YORK (AdAge.com) -- Matt Freeman, the executive who was handpicked a decade ago to build the Omnicom Group digital network Tribal DDB, is stepping down as the agency's CEO to head up GoFish, a publicly traded digital ad network.  FULL ARTICLE
| | NBC Expects to Wrap Upfront Sales at $1.9 Billion Network's Super Bowl Broadcast 30% Sold, With Two Spots Going for $3 Million Each
NEW YORK (AdAge.com) -- NBC has largely completed its upfront sales and has secured $1.9 billion in commitments, according to an executive familiar with the situation. Separately, the network has sold two spots in the Super Bowl for $3 million each, with ad time in the big game about 30% sold, this executive said. FULL ARTICLE | | Justice Department Approves MillerCoors Merger Combination Will Hold 29% Share of U.S. Market; A-B Already Has 49%
CHICAGO (AdAge.com) -- The Justice Department today approved a joint U.S. venture between SAB Miller and Molson Coors that was announced late last year. FULL ARTICLE | | Eisner in No Hurry to Create Branded Content Former Disney Chief Now Active Online, but Not Ready to Let Marketers Dictate Stories
NEW YORK (AdAge.com) -- When it comes to branded entertainment online, there are two camps of producers: those who embrace it and those who treat it as an afterthought. Count Michael Eisner among the latter. FULL ARTICLE | | Russell Simmons Eager to Talk Business Hip-Hop Mogul Generous With Advice at Advertising 2.0 Conference
NEW YORK (AdAge.com) -- Speaking at the Advertising 2.0 conference in Manhattan on Thursday, Russell Simmons, CEO of Rush Communications, touched on a number of topics, including multicultural marketing, the importance of the digital space, the evolution of the urban consumer, the relevance of cause marketing and plans for his website Globalgrind.com. FULL ARTICLE | | Yahoo President Defends Online's Brand-Building Power A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- In an interview with Ad Age editor Jonah Bloom at the Advertising 2.0 conference, Yahoo President Sue Decker refuted those marketing executives who characterize the internet as a transactional venue that won't support brand building well. She also discussed the deal that makes Yahoo a seller of advertising space on Wal-Mart's website. In other news in this 3 Minute Ad Age, Nintendo's Wii campaign won the Grand Effie Award for the most effective advertising of the year. FULL ARTICLE | | Hyatt, Euro RSCG Go Their Separate Ways Ten Months of Work Fail to Bear Fruit
NEW YORK (AdAge.com) -- Ending a brief relationship, Global Hyatt Corp. and Havas' Euro RSCG Worldwide are parting due to "creative differences," leaving the hotel chain to scout for new agency partners to handle work on a project basis. FULL ARTICLE | | LensCrafters Chooses Cutwater to Handle Creative Omnicom Shop Tops Arnold for Eyewear Marketer's $60 Million Account
NEW YORK (AdAge.com) -- LensCrafters is shifting creative duties on its $60 million account to Omnicom Group's Cutwater from sibling DDB, Chicago. A spokeswoman for the marketer confirmed the move, which, according to executives familiar with the matter, came after a pitch for the business between Cutwater and Havas' Arnold. The incumbent did not try to defend the account. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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