 | | | | Friday • June 06, 2008 | READ ALL NEWS AT ADAGE.COM | | Turner Starts Doing Upfront Deals Cable Market Should Hit Full Steam by Weekend
CHICAGO (AdAge.com) -- Turner Broadcasting has begun completing upfront deals. With the major broadcast networks nearly done with their upfront sales, Turner's pacts with buying agencies including Magna Global signal that the cable market should be hitting full steam by the weekend.  FULL ARTICLE
| | Tribune Papers to Adopt 50/50 Ad Ratios Zell: Looking to 'Right-Size' Newspapers to Cut Costs
CHICAGO (AdAge.com) -- During a conference call with analysts yesterday, Tribune announced it would be "right-sizing" its shrinking newspaper network -- which includes titles such as the Chicago Tribune, Los Angeles Times and Baltimore Sun. Executives are also considering the elimination of less-productive reporters. FULL ARTICLE | | This Week Was All About Game Night NBA, NHL Finals Score for Networks RASH REPORT MINNEAPOLIS (AdAge.com) -- Prime time was a very competitive place this week, as the top 10 was dominated by sports and other contests. But network TV itself didn't prove all that competitive against cable, summer blockbusters or summertime itself. FULL ARTICLE | |
What You Should Have Read, June 6, 2008
Meredith Cuts 60 Jobs
FOLIO: reports that Meredith Corporation will cut 60 jobs and is opting not to fill 60 open positions. Twenty of the layoffs come from its magazine business, according to a Meredith spokesperson. The layoffs are "very selective," according to the spokesperson, and include staffers in editorial, sales, production, digital imaging and other areas. Meredith attributes the cuts to soft retail sales, noting also that fiscal fourth quarter 2008 advertising revenues are down about 15% from the same quarter in 2007. The layoffs were announced as part of a release about the publisher's acquisition of Big Communications, a Ferndale, Michigan-based pharmaceutical and biotech marketing firm. Big Communications will operate as a division of Meredith Integrated Marketing, the company's custom marketing unit. FULL ARTICLE | |
What You Should Have Read, June 06, 2008
Business Week Kills Chicago Edition
Crain's Chicago Business reports that BW Chicago, Business Week's first city-focused publication, is no more. After just eight issues, publisher McGraw Hill Cos. is shutting down the monthly magazine, making the June issue its last. The cause was slow ad sales, according to several people familiar with the situation. BW Chicago, which was run out of Business Week's Chicago bureau, was a prototype for what was envisioned to be a series of city-based supplements to the national magazine. That plan now seems shelved. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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