Elsewhere on the ClickZ Network...

Google Lets Marketers Track Impact of TV Ads on Web Traffic
[June 6, 2008] Integration will best serve advertisers with TV spots containing a Web-based call to action.

Questions for Todd Teresi, SVP of Yahoo Publisher Network
[June 6, 2008] Teresi discusses the firm's strategy for its publisher partnerships and the state of its newspaper consortium deal.

Execs & Accounts: Layoffs at Heavy, Flashlight Creates Digital Unit
[June 6, 2008] Heavy lays off 20 percent; Omnicom forms interactive unit Flashlight Interactive;

Facebook App Phenomenon Leads Slide to Open NYC Office
[June 5, 2008] The San Francisco-based firm moved into new NYC digs Monday, and is prepared to hire new salespeople in New York and possibly elsewhere.

Heavy.com Spins Off Video Advertising Unit
[June 5, 2008] Husky platform sells advertising "skins" that frame each video.

Context Is King
[June 6, 2008] Search advertising wants to be more like display. Yahoo wants to make buying display ads as easy as buying search. Will the grass always be greener?

How to Build a Winning Team in Digital Publishing
[June 6, 2008] Once you've identified corporate barriers to success, here are four tips to setting up a first-class team. Part of a series.

Borders.com Takes Control of Its Online Destiny
[June 6, 2008] Can the bookseller make a dent in Amazon's business? What Borders is doing right and tips for improving the customer experience.

Are Search and Affiliate Marketing Budget Cuts Irrational?
[June 6, 2008] By accounting for these expenses as a commission -- instead of a sales and marketing cost -- some marketers may be committing marketing suicide.

Let's Get Sober About 'Interactive' Marketing
[June 6, 2008] Putting videos online may seem like a great idea but how will history judge us?