by Mack CollierI have lost count on how many times I have heard business owners say "Iknow I need to be blogging/on Facebook/MySpace/Twitter, but what Idon't know is how to get started?' When I ask how they KNOW that theyneed to be using these tools, I am answered with either a blank stare,or a 'well everyone else is using them!'

Apparently, John has been getting asked these same type of questions. As he points out, these are the WRONG questions to be asking!

Here are some questions you should be asking before launching a social media strategy:

- How would social media fit into my overall marketing strategy? Does it align?

- What are the specific advantages of blogging? Social networks? Twitter? What are the drawbacks of each?- Should I consider outsourcing...

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by Stoney deGeyter

When a website goes into development most of the attention is usually paid to the design elements. That's obviously the most important thing, right? The images, the layout, the colors, the navigation, how the user will interact with the site? These are all important elements to consider and necessary for developing a site that provides the best usability experience for your visitors. But what often doesn't get enough attention is the site's directory structure.

When I talk of a site's directory structure I refer to both the file directory and internal link structures. They are two very different things, but in reality they should often mirror each other very closely, but not always perfectly.

** Three directory structure types

**

There are two...

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