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MarketingSherpa announced the 10 inductees into its fourth annual Viral Marketing Hall of Fame. The list of Hall of Famers includes General Mills, Columbia Sportswear, and Northwest Mutual Insurance, and MarketingSherpa includes descriptions of the case studies in question and what it was that made them so remarkable -- including tactics, tools, and results.
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This blog post from Jeremiah Owyang contains a myriad of graphs and charts that show the online buzz volume around the Democratic nomination. It includes everything from Twitter chatter volumes, blog keyword frequency, site traffic measures, and more. Not only does it showcase the nomination buzz data, but demonstrates the effectiveness -- and sometimes the ineffectiveness -- of a variety of online analytics and measurement tools.
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YouTube Insight, which launched in March, is giving the site's users a way to see the way their viewers skew -- offering charts and stats that weren't previously available. According to The Los Angeles Times, this new attention to the numbers behind YouTube views has the potential to change the way brands use the medium going forward. Insight is a free service for YouTube account holders and is similar to other social sites' new dedication to data.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Jun. 11, at noon EST -->
>> Net Promoter Economics: Exploring the Economic Impact of Word of Mouth: Everyone knows WOM is important, but do you know the real economic impact of WOM on your company? It's a question that organizations have struggled to answer. Now, Satmetrix has come up with a viable, numbers-based way to do just that, with new independent research using Net Promoter. Dial in to join WOMMA and Dr. Vince Nowinski, Principal Methodologist at Satmetrix to learn more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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Milk probably tops the grocery lists of a good many households as it is -- so how's a company to make their milk stand out? According to this Marketing Profs article, Manhattan Milk has stumbled upon a way to make even milk memorable: The company is reintroducing the milkman. For a scant $5 fee, Manhattan Milk will make sure you get it's certified organic milk the old fashioned way, delivered right to your doorstep in glass bottles that get picked up (and reused) with the next delivery. A clever way to transform an ordinary product into a WOM-worthy experience.
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Think that "going viral" has to do with some sort of magical combination of luck and fairy dust? A lot of people would agree -- but on The ClickZ Network, Gary Stein posits that, with the right mixture of strategy, goal honing, and ingenuity, and with attention to advocacy over amplification, a nurtured fan base can be reasonably expected to viralize the right content.
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We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> Automakers Go Green, Or Do They?
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This webinar from WOMMA member companies BrandIntel and The ARF (The Advertising Research Federation) was recorded on Wednesday, Mar. 19, 2008, and features panelists Alan Dean and Sean van den Berg of BrandIntel. Listen in as speakers detail a BrandIntel report, which highlights the Green activities that are taking place in the automotive industry today and discuss topics like fuel economy, hybrid versus diesel, public policies, carbon offsets to individuals and companies, and more.
>> Consumers Talk About Drugs: Strategic Brand Insights for Multiple Sclerosis
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This webinar from WOMMA member companies BrandIntel and The ARF (The Advertising Research Federation) was recorded on Wednesday, Feb. 20, 2008, and features Alan Dean, VP of Research, and Mark de Paoli, Research Manager, at BrandIntel. Find out the impact online social media is having on the pharmaceutical industry, including which pharmaceutical company is recognized for having the best treatment for multiple sclerosis, according to consumer-generated content garnered from online discussion forums and social media. Tune in and gain a better understanding of the patients' perspectives on the tradeoffs they have to consider when choosing a particular treatment.
>> Size, Power and Performance! Which Automaker Has it All?
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This webinar from WOMMA member companies BrandIntel and The ARF (The Advertising Research Federation) was recorded on Wednesday, Jan. 29, 2008, and features Alan Dean, Vice President of Research from BrandIntel.Listen up and hear what consumers are saying about automakers -- what they want, what they don't, and which automaker has everything they need.
WOMMA members, log in to the WOMMA Member Center to download your own copy:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
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On June 19, Business Development Institute and PR Newswire will be showcasing case studies from NBC Universal, Dove, YouTube, and others at the Generational Communications 2008 -- X + Y = Boomers? conference. These case studies will discuss how these companies have successfully segmented communications within the industry according to generation. This half-day conference will begin at 1:30 p.m. at The Graduate Center at CUNY, with a networking reception to follow.
For more information \or to register now, visit:
http://www.bdionline.com/generational
>> WOMMA members: Log in to the Member Center now to grab your promo code for a discounted rate of $145:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=7d69afde86524b79bc40af2afb51bd07
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
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