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June 05, 2008
 

Innovation & Design

A weekly guide to innovative people, ideas, and companies

  MORE TOP STORIES
INNOVATION ON THE EDGE
Changing the World from the Edge
Our columnists outline the lessons that impassioned student-led movements for social change can teach executives about innovation

VIEWPOINT
How to Stand Out? Try Authenticity
Take a cue from Starbucks and Anthropologie and get to know your customers on an intimate basis. That's the only way to cut through the noise

  INNOVATION STRATEGY
DESIGN • From I.D. Magazine
Yves and Mitch's Excellent Venture
Mitch Pergola, the business strategist behind Fuseproject, talks about how design firms can take a page from the venture capital playbook

INNOVATION
Eyes on Cisco's I-Prize
Competitions from the likes of Microsoft and Virgin are sparking innovation, drawing contestants from around the world

  PRODUCT DESIGN
DESIGN • From I.D. Magazine
The Strange Case of the Missing Microfiber
It's green, it's healthful, and it works. So why is this cleaning textile practically shut out of the U.S. market?

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  Inside: This Week in Innovation
This week, our columnists cast far and wide to offer a series of salient innovation lessons. Citing Starbucks and Anthropologie, Sohrab Vossoughi counsels businesses to get to know customers on an intimate basis in order to connect with them in authentic ways. John Hagel and John Seely Brown outline the lessons that impassioned student-led movements for social change can teach executives about innovation. Writer Matt Vella, meanwhile, reports on Fishman Transducers, a small acoustic music manufacturer that found new energy and direction -- and a healthier bottom line -- by way of a seemingly straightforward packaging redesign effort. He also spoke with the new head of Electronic Arts' casual games division for our Innovation of the Week podcast series. Enjoy.
-- Helen Walters
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  INNOVATION PODCAST Games for Change
EA's new casual games boss discusses why titles aimed at wider audiences offer designers greater opportunities to innovate. Nashak also talks about Games for Change, a festival uniting do-good nonprofits with game makers.
 

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  Reader Poll: Special Issue

 

  IN YOUR FACE: THE MOST INNOVATIVE COMPANIES

Reader Rani Writes:

"I'd like to see factors like sustainability and environmental responsibility built into this. After all, coming up with new ways to make less of a footprint is innovative too!"

Read the Story and Tell Us What You Think >

 

  NUSSBAUM ON DESIGN >>

openquote

There are many reasons why Hillary Clinton lost the Democratic Party nomination to Barack Obama but perhaps the most important is that the Obama campaign's use of modern principles of design thinking and web social networking was superior to Hillary's approach of traditional marketing and personal networking. closequote

-- Bruce Nussbaum
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