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Thu, June 05, 2008 02:44:58 PMFrom:
AdAge.com
Subject:
NBC Expects to Wrap Upfront Sales at $1.9 Billion
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NBC Expects to Wrap Upfront Sales at $1.9 Billion
Network's Super Bowl Broadcast 30% Sold, With Two Spots Going for $3M Each
June 5, 2008
NEW YORK (AdAge.com) -- NBC has largely completed its upfront sales and has secured $1.9 billion in commitments, according to an executive familiar with the situation. Separately, the network has sold two spots in the Super Bowl for $3 million each, with ad time in the big game about 30% sold, this executive said. For more on this story, go to http://adage.com/mediaworks/article?article_id=127547 -- Brian Steinberg
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