Top Stories

Does your landing page take too long to load?
If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load.

How to keep your email list clean
Email marketing may be one of the oldest forms of online marketing but it is also one of the strongest - if marketers follow a few simple rules. The first, and most important rule, is to keep your email list clean. How do you know if its time for a little spring cleaning?

Mobixell: Mobile users will trade ads for content
Here is another reason for mobile content providers to team up with advertisers: according to a recent Mobixell report mobile consumers are likely to accept content supported by ads as long as the price is right. What should that price be? Free or nearly free, according to the report.

Massive: In-game ads affect brand recall, awareness
Some experts may not believe in-game ads are effective but a recent report from Massive, an in-game advertising solution, disagrees. According to the report, those who play games with in-game ads have better brand recall and brand awareness.

Collective Media's Personifi purchase enhances targeting
Online advertising network Collective Media is beefing up their targeting abilities. This week they announced they were buying ad-targeting firm Personifi. The purchase solidifies the targeting capabilities of Collective Media's network, an important solution for online marketers.

comScore: 2 billion videos viewed in February
Online video just gets more popular with consumers. According to a new comScore report, 23 million French consumers watched 2 billion online videos during the month of January. That is 79% of the total French online population.

IAB-Europe: Online European ad spend up 40%
More European advertisers are turning to the Internet to reach the consumer base. That, according to the recent Internet advertising report from the Interactive Advertising Bureau-Europe. According to the report, in 2007 online advertising increased by 40% to reach 11.2 billion Euros.

Brandcaster: Bringing coupons into the 21st century
Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices.

Americans yet to book vacations go online
Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers.

Poll: Consumers aren't connecting with social ads
Though consumers are connecting to social networks in record numbers, the ads in those spaces aren't connecting with them. According to a recent poll from Prospectiv, upwards of 90% of consumers say the ads on social networks aren't "speaking" to them. What can a marketer do to change that trend?

Marketers, do you own the conversation?
Social platforms, the Internet and mobile venues are changing when consumers connect with others, how they read and interact with news and why they choose different products. It has many marketers trying new ad platforms to reach those crucial demographics but the wrong advertising could have a negative effect on the consumer - and the brand.

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