 | | | | Wednesday • June 04, 2008 | READ ALL NEWS AT ADAGE.COM | | Group M, NBC Finalizing Upfront Deal Network Getting Mid- to High-Single-Digit CPM Increases
NEW YORK (AdAge.com) -- General Electric's NBC network and WPP Group's Group M have largely completed their upfront negotiations, according to people familiar with the situation, with the Peacock network securing price increases in the mid- to high-single-digit percentage range. But after leading the market last year with the first deal of the upfront, Group M and NBC have found this year's deal slower to complete. In part, says one marketer, because of reluctance of NBCU's cable networks to be part of an overall pact.  FULL ARTICLE
| | Hillary vs. Barack: Who Had the Smartest Media Strategy? Optimedia's Antony Young Rates the Campaigns
The race for the Democrat presidential nomination has been an intensely competitive contest, the equivalent of marketing's Coke vs. Pepsi or Ford vs. GM. In the battle that was Brand Obama vs. Brand Clinton, targeted demographics, TV ads, digital strategies, brand integrations and viral campaigns have all played a role in promoting the two candidates' campaigns. So who was smarter about how they used the various media strategies? FULL ARTICLE | | NBC Wins With Stanley Cup Triple Overtime Game Five Beats Repeats on CBS, Fox RASH REPORT MINNEAPOLIS (AdAge.com) -- The Penguins beat the Red Wings, which made the peacock look like a phoenix, as the triple-overtime thriller doubled last year's ad-centric adult 18-49 ratings for Stanley Cup Game Five. The game, which actually ended Wednesday morning, gave NBC a Tuesday night prime-time victory with a 2.8/9 rating and share. FULL ARTICLE | | TBWA's Pedigree Effort Ahead of Pack at Kelly Awards Receives Grand Prize; Ogilvy & Mather Get Gold for 'Pro-Age,' Silver for Wieden & Kennedy's 'Rush Hour'
TBWA/Chiat/Day, Los Angeles, won the $100,000 grand prize in the 27th-annual Kelly Awards today, taking the top honor for its Pedigree dog food adoption-drive campaign. See who else won. FULL ARTICLE | | Cake Walk or Humiliation? Bridezillas' Latest Promo Stunt 3 Minute Ad Age: June 4, 2008 VIDEO NEW YORK (AdAge.com) -- To promote its fifth season of "Bridezillas," the Women's Entertainment network staged a giant cake-climbing race in Times Square yesterday. Decked out in crash helmets and wedding dresses, competitors scrambled up a 10-foot-high ramp surfaced with layer cake and thick frosting in an effort to win a $25,000 prize. In other news in this 3 Minute Ad Age, McDonald's franchisees rise in revolt against a $100 million national marketing campaign. And an IAB panel tries to visualize the future structure of social-media marketing. FULL ARTICLE | |
What You Should Have Read, June 4, 2008
Disney Warming Up to Hulu
Wired sent Betsy Schiffman to the Intel CEO Summit in San Francisco, where she caught Disney's Kevin Mayer, exec VP-corporate strategy and business development, hinting he could be ready to join the Hulu club. Mayer sang praise for Hulu, the so-called "YouTube killer" that offers legitimate video content from both NBC and Fox. "I think Hulu's a great site," Mayer said during a panel discussion about the future of entertainment. "We're not participating -- now. We have ongoing discussions, though, and we may [participate one day]." FULL ARTICLE | |
What You Should Have Read, June 4, 2008
Roshan Roulette: Five Staffers Flee; Can Ex-Wonkette Cox Save Radar?
The New York Observer notes that five staffers have left Radar. Senior editor Tyler Gray, en route to Blender, just had his last day at the magazine, as did managing editor Leigh Ann Boutwell, who is joining her boyfriend on the West Coast. On the business side, the magazine's president, Fred Poust, fled Radar's East 45th Street offices on May 30, along with finance director Dwight Holovach and Web site general manager Michael Small, who came in with great fanfare from Entertainment Weekly and Rolling Stone. "Three or four people leaving is not a big deal," insisted Maer Roshan, founder and editor in chief of Radar. Mr. Roshan said there were "impressive" additional new hires, but he wouldn't be able to announce them until later this week. Two new reporters will be hired for Radar Online, and former Wonkette Ana Marie Cox, who gave up her staffing position at Time and went on contract there in April, has joined the roster of contributing editors. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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