Date:
Wed, June 04, 2008 12:29:57 PMFrom:
AdAge.com
Subject:
Poll: Can Bud Still Play the Patriotism Card If Bought by InBev?
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VOTE IN THE 'AD AGE' WEEKLY ONLINE POLL
BACKGROUND: As Anheuser-Busch frets over how to ward off a takeover attempt from Brazilian-run InBev, the positioning of its flagship brand might just be the closest thing the No. 1 U.S. brewer has to a poison pill. A-B distributors and agency executives who have worked on Bud and its sibling brands have grave doubts that a brand as overtly red, white and blue as Budweiser would remain credible with consumers under a Belgian owner operated by Brazilians.
THIS WEEK'S POLL QUESTION: Can Budweiser still be the great American lager if it's owned by a foreign company?
VOTE & COMMENT for possible publication in next week's 'Advertising Age' at nla_internal_3065488.jpg you have questions about the alerts, please mail
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