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Chief Marketer Report; Insights. Innovations. Solutions.
June 3, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Searching for SEO: How to Find the Right Partner
The Eyes Have It: The Science of Eyeflow
Will the Economic Stimulus Promotions Pan Out?
Dunkin' Donuts, Jihad, Not a Match Made in Heaven


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This Week's Stories

Searching for SEO: How to Find the Right Partner
By Stuart Larkins
 By now, everyone knows that they need to practice the art of search engine optimization. But you can't always do it on your own. What should you look for in an SEO partner? Click here for 20 questions you'd want to ask a prospective service provider.

The Eyes Have It: The Science of Eyeflow
By Carol Worthington-Levy
 While reading books, the average Joe will start in the upper left corner, and follow the text to its conclusion on that spread, at the lower right. But with a catalog, the eyeflow is quite different. Click here and discover where the average consumer looks first, and what that means to your catalog.

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Will the Economic Stimulus Promotions Pan Out?
By Tim Parry
 Just as Americans laugh at the piddley amount of money they are receiving from the government as part of its economic stimulus package, marketers are trying to take it away. In some cases, it's a great idea – turn your check into grocery store gift cards to survive a few months. But click here to see why these promotions — and others by marketers during this economic crunch — may not pan out.

Dunkin' Donuts, Jihad, Not a Match Made in Heaven
By Tim Parry
 Excuse me, sir, there's a weapon of mass destruction in my iced coffee. Just kidding. Still, Dunkin' Donuts recently had to deal with some image issues when some conservative bloggers tied spokesperson Rachael Ray's scarf in an online DD commercial to terrorism. Click here and see what the fuss was about.



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