 | | | | Tuesday • June 03, 2008 | READ ALL NEWS AT ADAGE.COM | | Twelve Years of Women to Watch Special Report Includes Advertising Age's 2008 Honorees
NEW YORK (AdAge.com) -- For each of the past 12 years, Ad Age has published a special report on the women in advertising, marketing and media whose accomplishments and potential have made them standouts. The honorees are recognized for having played significant roles in defining the future of their fields. Here are the 2008 Women to Watch, with links to all the stories of the 282 women who have appeared in this report since 1997.  FULL ARTICLE
| | McD's Dollar-Menu Fixation Sparks Revolt Franchisees Say Low-Cost Offerings Don't Jibe With Rising Commodity Costs
CHICAGO (AdAge.com) -- With sky-high commodity costs, an increase in minimum wage and consumers trading down to lower-price items, McDonald's owner/operators are starting to push back on the dollar menu credited with much of the chain's turnaround. FULL ARTICLE | | Ries' Pieces of Slogan Savvy What You Can Learn From Lexus, Shakespeare Commentary by Al Ries Have you seen the advertising campaign for "the new Chrysler"? Slogan: "If you can dream it, we can build it." Sounds like an ad for a California custom shop. But more important, is the slogan memorable? In this day and age, it doesn't matter how well-crafted the words are; if the slogan isn't memorable, it's just a waste of space. FULL ARTICLE | | Creativity Weekly Top 5 Y&R Helps Celebrate the Stanley Cup, What's a Soccer Fan to Do in Argentina, and 'Evil Dead: The Musical' With Video Welcome to the Creativity Top 5, a weekly video series on AdAge.com recapping the best and brightest work featured at Creativity-Online.com. This week: Weezer and Motion Theory get in touch with YouTube's greatest moments; Y&R, New York, and the NHL give us a history lesson on the Stanley Cup; Plum Baby stimulates the taste buds of tots; Saatchi & Saatchi, Toronto, adds a little Evil to your favorite musicals; and Santo shows the perils of Argentine football fandom for Coke. FULL ARTICLE | | Month's Top 10 Most-Liked, Most-Recalled New TV Spots Nielsen IAG Research Ad Ratings: Consumers Like M&M's Mint Crisp Ad With Video NEW YORK (AdAge.com) -- M&M's Mint Crisp spot was the commercial most liked by viewers during the last month. See the full Nielsen IAG lists of top-liked and top-recalled spots. FULL ARTICLE | | Reinhard on Culture Clashes, Big Brands and Creative Conservatism The Newly Minted Hall of Famer Also Weighs in on the Obsession With Quick Results Watch the Video Report "The most insecure species of our race are the creative people." So said Keith Reinhard, newly minted member of the Advertising Hall of Fame, who penned "Like a good neighbor, State Farm is there" and "You deserve a break today" for McDonald's. FULL ARTICLE | | Marketers Paying Moderate Price Increases to Networks Upfront Market Tight, but Outlets Claw Out Some Gains
NEW YORK (AdAge.com) -- The upfront marketplace may be a tight one, but that isn't stopping networks from eking out moderate price increases for ad time on their air, according to media buyers. FULL ARTICLE | | Detroit Media Jinxes Red Wings! Seems the Free Press Forgot About the Boston Globe and the 'Unbeatable Patriots' Adages As both a copy editor and a lifelong Detroit Red Wings hockey fan, I was appalled to see this on the website of the Detroit Free Press. Apparently the paper, like many other media outlets, is soliciting user-generated content: a headline to top its story about the Wings winning the National Hockey League's ultimate prize, the Stanley Cup. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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