 | | | | Tuesday • June 03, 2008 | READ ALL NEWS AT ADAGE.COM | | Buyers: 'Healthier' Upfront Market 20%-50% Complete Top-Performing Networks Getting Bulk of Spending
NEW YORK (AdAge.com) -- The upfront market is in full swing, and buyers suggest the market is anywhere from 20% to 50% complete, with marketers focusing the bulk of dollars at top-performing networks.  FULL ARTICLE
| | 'Million Dollar Password' Scores for CBS But Regis-Helmed Game Show No 'Millionaire' RASH REPORT MINNEAPOLIS (AdAge.com) -- A million dollars doesn't go as far as it used to, at least when it's teamed with Regis Philbin in a summer game show. Sunday night's premiere of "Million Dollar Password" was the highest-rated show in its timeslot, but attained only 42% of the summer 1999 average of "Who Wants to Be a Millionaire." FULL ARTICLE | | NBCU, Nielsen Team on New Sales Measure Partnership Will Cull Data from TV Ratings, Online Video Streaming, Consumer Activity
NEW YORK (AdAge.com) -- NBC Universal and Nielsen have decided to collaborate on new sales measures using data from TV ratings, online video streaming and consumer activity. FULL ARTICLE | | Even Google Has to Advertise Giant Markets Maps App Using the One Medium It's Never Sold: Outdoor
NEW YORK (AdAge.com) -- Google has built the most powerful brand in the world with nary a bit of brand advertising. But as ads for Google Maps crop up on buses in San Francisco and trains in Chicago, it's clear the company is willing to shell out ad dollars to grow a product that's key to both local and mobile search. FULL ARTICLE | | The New 'Keywords' of Social Media Ads: Clever Questions 3 Minute Ad Age: June 3, 2008 VIDEO NEW YORK (AdAge.com) -- Clever and engaging questions are becoming for social-media advertising what keywords are for search ads, Seth Goldstein said at yesterday's Interactive Advertising Bureau Leadership Forum. The gathering at Manhattan's Roosevelt Hotel was heavily focused on the latest developments in social-site marketing. In other news in this 3 Minute Ad Age, the Nevada sex-marketing business gets more aggressive with its billboards and punch-card coupons. FULL ARTICLE | |
What You Should Have Read, June 3, 2008
Wal-Mart tests free online classified ads
CNet reports that the next time you're in the market for a cute, cuddly Shih-tzu, or a 1993 Chevy truck, or a three-bedroom, two-bath house in Maryland, you think Wal-Mart. The big-box retailer is actually testing the waters with a beta of free online classified ads. The site, launched last week and powered by Oodle.com, carries more than 40 million listings because it taps into Oodle.com's already-existing postings. Wal-Mart's free service allows sellers and buyers to post and search for items in seven categories and in major U.S. cities. The effort is a direct challenge to Craigslist, which offers free ads with the exceptions of job postings in some cities and brokered apartment listings in New York City. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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