Darrell Zahorsky - About.com Small Business Info Guide - About Small Business Info: Do-It-Yourself Marketing

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	from Darrell Zahorsky It's appropriate that June is Entrepreneurs Do-It-Yourself Marketing Month. In these slower economic times, it's best for small business to take the marketing bull by the horns and do-it-yourself. This week we highlight several marketing strategies that play well during recessions. Take coupons for example. Coupon use rises with tougher economic conditions. Matthew Tilley, Director of Marketing for CMS states,"When the numbers indicate a secure economic future, consumers tend to pay less attention to coupons. But, when the numbers indicate an economic downturn, consumers turn to economizing behaviors such as using coupons." Coupons, promotions and other low-cost tactics can help your do-it-yourself marketing when times are tough.

In the Spotlight

Low-Budget High-Impact Marketing Plan
The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, glossy brochure, or flash-enabled website will quickly erode your budget and derail your marketing plans. Use low-budget marketing to get your message out to your customers on a regular basis, and watch sales revenue grow.

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Coupons, Contests & Samples Drive Sales
The Promotion Trends Report by Promo Magazine, revealed that promotional marketing was part of an overall marketing strategy for over two-thirds of all firms. The line is blurring between advertising and promotions budgets. This signals a strong trend of businesses adding promotional marketing to their overall advertising budget

Jump Start Your Small Business Marketing
Consulting firm, McKinsey and Company, says that companies committed to growing their business when the economy is unfavorable, will be stronger when the economy bounces back. Several economic indicators suggest a recovery is around the corner. Others point to slow growth ahead. Your competitors are most likely cutting back on their marketing efforts now, making it easier than ever for you to go after their business.

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Darrell Zahorsky - About.com Small Business Info Guide

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About Small Business Info: Do-It-Yourself Marketing