So it's been what, over two years since those cute little bubbles and that martini glass graced the pages of Adrants? Have you had enough? Are you ready to physically stick a pin through your screen hoping those damn bubbles will pop and disappear forever? Down a case of Hendricks gin so there's none left to fill the glass?

Yes, friends, we are going into re-design and, in a stunningly brilliant realization, we figured we'd ask our readers what they think of the current design and content since, you know, you guys do this sort of thing for a living. It's not often every website can ask it's audience for input and have that input come with a bit of expertise as opposed to some other people we're familiar with who can't seem to come up with any other than, "can you make the logo bigger?"

CEO Joseph Frick of Independence Blue Cross, the biggest health insurance provider in Philadelphia, used his recent colon cancer diagnosis to fuel this ad campaign by Tierney Communications.

The height chart at left lends a practical, and sort of charming, picture of how needs change as the mortal coil unravels. (Nagging question: why is 5'9," "Mammogram Reminders," followed by 6'1," "Senior Fitness Programs"? I thought people shrink when they get old? Is Independence just that good?)

Tagline: "Just a few ways we're here for you every step of the way" -- a little clumsy, but it gets the idea across.

Hoping to milk the star (?) for all his worth, Nationwide has released behind-the-scenes footage of its ad featuring Sanjaya Malakar. Shot in India, footage depicts the American Idol castaway singing in the face of a firmly shut door (what a metaphor!). You'll be pleased to know Sanjaya's hair is as wack as ever.

Nationwide loves a talented media whore, and Sanjaya certainly fits the bill, so it was just a matter of time before the two found each other eventually.

To learn more about his partnership with Nationwide, read a recent Sanjaya interview.

To generate interest in a product that isn't very interesting -- office printers -- Konica Minolta borrowed from a topic that makes everyone's ears perk up: the office affair.

Print ad Episode 1, "When efficiency flirts with flexibility," ran in Government Purchasing Guide.

And while bizhub, a "quick pleaser," probably won't fit under your desk, it'll get email and FTPs scanned ... fast. Feeling flushed? Wait 'til you've heard what it does with heavy card stock.

Blyk, a mobile social network that hopes to one day wake up and be cool amongst 16-to-24-year-olds, has launched a "One Stop Shop for advertisers and agencies."

Don't be fooled by the name; you won't find any drag-and-drop ad placement tools. What you will find is a media kit loaded with promises, case studies and, ooh, promises. Such as:

- Over 100,000 UK 16-24s fully opted-in to receive communications on their mobile phones
- 29% average campaign response rate
- £0.53 average price per response
- Insightful reporting

If "insightful reporting" won you over too, well, go get 'em, tiger.

Q: What's worse than hearing Kathy Lee Gifford say "Bling bling bling"?

A: Hearing a professional voice over artist say "Booyah for Boolean!" And you can thank Revenue Science for that little sphincter crunch you just did.

Arnold Worldwide has landed a ride on the world's biggest floating fleet of Vegas-style cruise ships: Carnival Cruise Lines. Its ad account is worth about $75 million.

Oddly enough, Carnival launched a gigantor branding campaign just last January, courtesy of agency CooperDDB.

The campaign was called "Let the Fun Begin," backed by slogan "Carnival: the fun ships" (seriously?) and you can see a spot here. It's about as memorable as a SeaWorld spot without the allure of Shamu, so no wonder the ships went roving.

(If you're gonna license Queen, you really should aim to wow.)

Hats off to Arnold. And don't -- forget -- to tip -- the clowns.

So a guy films his girlfriend wearing nothing but a t-shirt and underwear tantalizingly gyrating her hips while playing Wii Fit and, poof, instant YouTube stardom. Nope, It's not a marketing stunt from Wii but it did come from a guy in advertising, Giovanny Gutierrez, director of interactive marketing at Miami's Tinsley Advertising. And, and, and...his girlfriend, Lauren, also works in the business. Neither, however, for Nintendo in any capacity.