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Rapper 50 Cent's website "This is 50" is the central online hub of his fan base, and the site expertly demonstrates the musician's WOM marketing savvy. It's a blog, online fan community, and place to host original content, and has many layers of word of mouth potential built in, from live chat rooms where fans can discuss videos and other content, to embeddable players for music and videos. This article from ClickZ details some of the rapper's online strategies, as well as some of his plans for the site into the future.
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According to the recent "State of the Marketer" report from Eloqua, 78% of marketers say they plan to increase their advertising spending on social networking sites in the next three years. These findings, according to eMarketer, are in line with its projections that this category of advertising spend will reach $2.36 billion by 2011.
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This article takes a look at how one company did all the right things in response to a negative blog review of its product. When the product came under fire on a blog that was very popular with its target audience, the company took steps to establish communication with the blogger, open a dialog, and join the discussion. The company's careful, thorough response took the situation from crisis to conversation, and ended things with a positive twist.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Jun. 11, at noon EST -->
>> Net Promoter Economics: Exploring the Economic Impact of Word of Mouth: Everyone knows WOM is important, but do you know the real economic impact of WOM on your company? It's a question that organizations have struggled to answer. Now, Satmetrix has come up with a viable, numbers-based way to do just that, with new independent research using Net Promoter. Dial in to join WOMMA and Dr. Vince Nowinski, Principal Methodologist at Satmetrix to learn more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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This post on the Foghound blog highlights how one band is using Web 2.0 tools and tactics to get the word out about its music without taking a hit to the wallet. The Ryan Montbleau Band interacts with their fans at their live events, listening to their feedback and engaging them in real conversations about the music they play. They also don't shy away from asking their fans to spread the word about their music -- offering up free music and show tickets in exchange for posting music to their MySpace pages, posting social network banners, and more -- have a free email newsletter, give away samples of their work, and put a personal touch on the things they do.
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This video from WOMMA member company Bazaarvoice features a song about word of mouth marketing and ratings and reviews, performed in the style of an 80's hair band. With lyrics such as, "all you have to do/ is open up and just reach out your brand," this spoof music video might just become the anthem of the word of mouth marketing industry. Definitely worth a click.
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