 | | | | Monday • June 02, 2008 | READ ALL NEWS AT ADAGE.COM | | How to Get Your Brand on 'Oprah' There's No Pay for Play, Per Se; It's Whether She and Producers Like You
BATAVIA, Ohio (AdAge.com) -- Oprah is -- by the estimate of PR pros who besiege her producers for a chance to have their brands reflect the warm light of her presence -- the very pinnacle of product publicity.  FULL ARTICLE
| | Brazilian Takeover Bid Imperils Bud Brand Foreign Ownership Could Be Problem for Brewer's All-American Reputation
CHICAGO (AdAge.com) -- As Anheuser-Busch frets over how to ward off a takeover attempt from Brazilian-run InBev, the positioning of its flagship brand might just be the closest thing the No. 1 U.S. brewer has to a poison pill. FULL ARTICLE | | Ads for Lube Manage to Arouse Interest and Satisfy TV Bosses K-Y Campaign From Mother Reminds Us No One Wants a Bore-gasm Garfield's Ad Review One tube for him, one tube for her, and together ... the ultimate bonding experience! The campaign for K-Y Yours & Mine from Mother, New York, certainly grabbed our attention. FULL ARTICLE | | Rachael Ray's Paisley Scarf Puts Media on Orange Alert Chases Its Own Tail Over Dunkin' Donuts 'Keffiyeh Kerfuffle'
NEW YORK (AdAge.com) -- In today's media-on-media world, Dunkin' Donuts' decision to shelve a Rachel Ray spot in response to a right-wing blogger's posts was only the beginning of the controversy. It was the news media that ended up looking the worst, as it chased its tail on a story that had about as much substance as a chocolate munchkin. FULL ARTICLE | | What Early Ad Spend Says for the Rest of the Year Grim Outlook as All but GM, Toyota Are Down in Expenditures
DETROIT (AdAge.com) -- Amid the U.S. industry's worst new-vehicle sales year in a decade, all but the top two automakers, General Motors Corp. and Toyota Motor Sales USA, hit the brakes on measured media spending in the first quarter -- and it doesn't look like they'll be letting up soon. FULL ARTICLE | | Race for the White House: No Laughing Matter Political Ads Need More Humor to Reach Voters Campaign Trail I never thought I would miss Bill Richardson. This campaign season is truly lacking in the humor department. Suddenly I find myself nostalgic for last summer, when Gov. Richardson filled Iowa airwaves with his clever, self-deprecating job-interview ads. Since his exit from the race, ads feature nothing but ominous and forlorn messages about the economy, health care, cost of energy and other humdrum topics. And with almost $250 million spent on these ads, only one thing stands out: no laughs! FULL ARTICLE | | Grappling With Integrated Marketing's Metrics Paradox A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- A paradox of integrated marketing is that as it weaves together all advertising activities and metrics into a single entity, doing so makes it harder to actually differentiate and analyze those separate streams of data. That thorny problem was one of the many subjects covered during last week's ANA Integrated Marketing Conference in New York. In other news in this 3 Minute Ad Age, Sears has signed rap star LL Cool J to create an exclusive line of clothes in an effort to boost its sagging sales. FULL ARTICLE | | Baskin Strays From Herd, Asks Brand Marketers to Rethink Strategy 'Branding Only Works on Cattle' Calls for Fresh Approach to Consumer Behavior Bookstore Jonathan Salem Baskin's "Branding Only Works on Cattle" is the anti-"Hidden Persuaders." A book that not only raises serious questions about many of the methods used by today's marketers, but actually argues that branding as most people think of it is bullshit and that its proponents couldn't get us to tie our shoelaces, much less reprogram our subconscious to buy their stuff. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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