 | | | | Monday • June 02, 2008 | READ ALL NEWS AT ADAGE.COM | | Serving Other Media With TV Ups Appetite for Products Consumers' Intent to Buy Escalates When They See an Ad in More Than One Place
NEW YORK (AdAge.com) -- As if you needed yet another reason to diversify your media mix, a study shows that consumers' intent to buy products increases dramatically if they see a brand's ad messages on TV and in other media such as print or online compared with TV alone.  FULL ARTICLE
| | Grappling With Integrated Marketing's Metrics Paradox 3 Minute Ad Age: June 2, 2008 VIDEO NEW YORK (AdAge.com) -- A paradox of integrated marketing is that as it weaves together all advertising activities and metrics into a single entity, doing so makes it harder to actually differentiate and analyze those separate streams of data. That thorny problem was one of the many subjects covered during last week's ANA Integrated Marketing Conference in New York. In other news in this 3 Minute Ad Age, Sears has signed rap star LL Cool J to create an exclusive line of clothes in an effort to boost its sagging sales. FULL ARTICLE | | USA Today: 'McPaper' in Modern Times Has Country's Biggest Paid Weekday Circulation, but Can It Convince Advertisers It's Still Relevant? What's the Future of Newspapers? NEW YORK (AdAge.com) -- Twenty-five years after USA Today zigged while everyone else zagged, it averages the biggest paid weekday circulation in the country, nearly 2.3 million and growing. The industry has learned to imitate its earliest editorial priorities -- color, brevity, sports, pop and dialogue with readers -- alongside bold business plays such as the front-page ads that started in 1999. FULL ARTICLE | | From Media Darlings to Public Enemy No. 1 in Five Years or Less Why Are the Online and Offline Communities So Up in Arms About Certain Pseudo-Celebrity Bloggers? SIMON DUMENCO What the hell happened to the blogger as media-cultural hero? FULL ARTICLE | | Moving TV Dollars to Cinema Ain't So Easy MediaVest Intended to Shift $100 Million, but Tube Remains Tough to Resist
NEW YORK (AdAge.com) -- In November, ad-buying giant MediaVest started talking to its clients about a potentially radical idea: Moving some ad dollars from prime-time broadcast TV into ads that run on movie screens. FULL ARTICLE | | TV Upfront Market Starts to Move ABC Deals First With Starcom, Zenith; OMD Up Next
NEW YORK (AdAge.com) -- TV's upfront marketplace has broken in earnest, according to media buyers and executives. Most parties continue to predict a flat-to-down market, with many marketers registering reduced budgets that will end up focused on fewer media outlets overall. FULL ARTICLE | | CBS, Spike Kick Video Up a Notch Next-Generation Players Cull User Data, Improve Web Viewing Experience
NEW YORK (AdAge.com) -- As both broadcast and cable networks ramp up their online video efforts, they're finding it's important to own that technology in order to give advertisers what they want: better reporting and targeting data. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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