Top Stories

PriceUniverse.com: Future of price comparison
A new website lets consumers decide the price they are prepared to pay for a product while helping online retailers to realize increased sales.

URLs in print ads drive traffic online
It's not like you haven't heard it before - put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice.

BtoB Magazine: Lead-gen budgets set to rise
Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month.

Teens want incentivized mobile ads
It's a game of give and take when it comes to mobile advertising to teens. They don't mind having ads sent to their handsets, just as long as there is something in it for them.

IAB: Internet ad revenue increase 26%
2007 may not have been a banner year for advertisers but it wasn't a loss, either. According to the IAB's recent Internet Advertising Report, online ad revenues in the US reached $21.2 billion in 2007. This is an increase of 26% for the year.

Report: How local websites are making money
Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007.

BIGresearch: Minorities use more new media
In the US, minorities are leading the way to new media. According to BIGresearch's recent Simultaneous Media Survey, African Americans, Hispanics and Asians are using more new media; they also use new media differently than their Caucasian counterparts.

Privacy concerns may stunt online ad growth
Anxiety about privacy could stunt the growth of Internet advertising as consumers and regulators continue to learn more about behavioral tracking.

Site bounces, shopping cart abandonments rise
More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive's recent Performance Index.

comScore: Etailing rebounds in April
After a slowing in sales in March, ecommerce rebounded in April according to a recent comScore report. Year over year, ecommerce growth rebounded to 15%; this follows an increase of only 9% in March.

Alchemy Worx: shorter is better for email subject lines
If you think the length of your subject line doesn't matter, think again. Recently, Dela Quist of Alchemy Worx, revealed information from a survey about email open rates. The survey revealed that shorter is better when it comes to email marketing.

itsmy.com gains traction worldwide
If you're thinking of entering the mobile space, mobile social network itsmy.com could be a good place to begin. According to the recent Opera Software Mobile Web report, itsmy.com is in the top 10 most visited mobile spaces.

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