| |
 |
|
According to new research from BlogHer and Compass Partners, 35% of women aged 18 to 75 participate in the blogosphere weekly. The study also reported that, of online women, 53% read blogs, 37% post comments to blogs and 28% write or update blogs. Not only that, but of online women who contribute to blogs, 58% post entries at least weekly, and of those who actively read blogs, 80% do so at least once per week. Women bloggers blog for a variety of reasons: 65% do it for fun, 60% to express themselves, 46% to get information, 41% to stay up to date on family and friends, 40% to connect with others, 34% as a diary, and 28% participate in the blogosphere in order to connect with others.
|
|
Whether you need a refresher course in what you learned in Miami or you want a taste of what you missed and would like to take a peek, we've got live video coverage from our May 8-9, 2008 WOMM-U conference available in the WOMMA Member Center.
Tune in and see:
-- Joseph Jaffe author of "Join the Conversation"
-- Jeffrey Graham of the New York Times
-- Judy Stonefield of OPI Cosmetics
-- Fiona Pietruski of SheSpeaks
-- Carla Hendra of Ogilvy North America
-- Bob Pearson of Dell
-- Jordan Corredera of Carnival Cruise Lines
-- Ted Wright of Fizz
-- Jen Gulvik of Houlihan's Restaurants
Check out some sample clips from our WOMM-U live video at:
http://womma.org/wommu/videopreview/
|
|
According to a new report from Jupiter Research, titled "When Good Social Marketing Goes Bad," marketers are using consumer-generated media in their marketing plans, but are failing to do the leg work on the back end to keep things going. According to the research, 35% of marketers have CGM on their on sites and 21% have an online social networking profile. However, only 29% of marketers who use social media tactics follow through and monitor online discussions on an ongoing basis -- and a whopping 17% of marketers who use social marketing tactics don't monitor online discussions at all.
|
|
If you're looking to make a move and want to stay in the word of mouth marketing industry -- and of course you DO! -- the WOMMA Job Board is a great place to start.
To see what's new on the WOMMA Job Board, visit:
http://www.womma.org/jobs/
WOMMA members -- don't forget to take advantage of your free Job Board listings. This is the best way to reach the most-connected marketers in your industry. Check the Job Board page for details.
|
|
On his blog, Jeremiah Owyang discusses some of the common challenges that come with corporate blogging -- or, more accurately, challenges that come with corporate blogging done right. Some of the harsh truths are that blogging valuable content takes a lot of time, doesn't generate tons of traffic right away, and makes legal departments queasy. Top that off with the fact that success is often difficult to measure, and you've got a decision to make. Deciding to kick off a corporate blog -- and deciding to put the time and effort into it to make it successful -- is a big decision. These are just a few things to consider before taking the plunge.
|
|
Just because you haven't already experimented with your Facebook WOM marketing options doesn't mean you've missed the boat. This article from ClickZ offers some tips and strategies for how to effectively use Facebook for your marketing efforts. And those entering the Facebook fray a little later also have the added benefit of learning from the experience of the early adopters.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
Back to newsletter list
