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Cause Marketing Forum, May 29, 2008, Chicago.
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TV Upfront Market Starts to Move
ABC Deals First With Starcom, Zenith; OMD Up Next
May 30, 2008
NEW YORK (AdAge.com) -- Walt Disney's ABC has written some business with media buyers Starcom USA and Zenith Media, according to people familiar with the situation. The Walt Disney network declined to comment. Zenith executives did not return calls seeking comment. A Starcom spokesman declined to comment. Meanwhile, Omnicom Group's OMD is expected to announce several upfront deals soon, according to a person familiar with the situation.
Read the full story at http://adage.com/mediaworks/article?article_id=127443 -- Brian Steinberg
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