 | | | | Friday • May 30, 2008 | READ ALL NEWS AT ADAGE.COM | | Madison Square Garden Media Grabs for Upfront Money Pitches Live Shows, Tours, Websites and New TV Series
NEW YORK (AdAge.com) -- Madison Square Garden Media held a presentation for advertisers this week to tout its sponsorship opportunities across its many platforms, which include popular music and sports venues (New York's Madison Square Garden, WaMu Theater at MSG, Radio City Music Hall, the Beacon Theatre and the recently acquired Chicago Theatre), sports teams (New York Knicks, New York Rangers, New York Liberty and Hartford Wolf Pack), cable networks (MSG, MSG Plus and Fuse) and accompanying websites (including the revamped MSG.com).  FULL ARTICLE
| | Local Ad Revenue to Grow by 50% But Newspapers and TV Websites Challenged by Pure-Play Web Companies
NEW YORK (AdAge.com) -- Local ad spending online may be the nexus of traditional publishers' greatest hopes for future growth, but the anticipated spoils have already generated fierce competition, according to a new report from Borrell Associates. FULL ARTICLE | | Passing of TV Legends Highlights Today's Lack of Them Will Anyone Remember This Week's Top 10 in 40 Years? RASH REPORT MINNEAPOLIS (AdAge.com) -- Harvey Korman passed away last night at 81, just days after Dick Martin died at 84. Both of their shows helped define their times, and their networks. Perhaps the best way to honor their legacy would be to revive their art form, which is nearly nonexistent on network prime time today. FULL ARTICLE | | Love May Keep Us Together, but What Will Free Love Do? Media Reviews for Media People: CBS's 'Swingtown'
NEW YORK (AdAge.com) -- "Swingtown," the new CBS series, focuses on three families navigating the cultural upheaval of the mid-1970s. You can do the usual thing -- raise kids, grill burgers, clean stoves -- or you can snort coke, swing with the neighbors next door, even bring home a fetching young stewardess to have some fun with the wife. It's really up to you. FULL ARTICLE | | Sex, Drugs and 1970's Suburbia: Media Buyers Like 'Swingtown' 3 Minute Ad Age: May 30, 2008 VIDEO NEW YORK (AdAge.com) -- Media buyers like what they see in advance copies of CBS's new series "Swingtown," which debuts June 5. Set in 1970's suburbia with plenty of sex and drugs, the edgy drama is being compared to NBC's earlier period hit "American Dreams." Also in this 3 Minute Ad Age, a new report on the demographics of female blogging. And Kellogg's Hydrox cookies return to take on Nabisco's Oreo cookies after several years off the market. FULL ARTICLE | |
What You Should Have Read, May 29, 2008
The Real Fight Over Fake News
The New York Times Bits blogger Saul Hansell notes that cable operators are none too happy that some cable networks (ahem, Viacom, USA, TBS) are starting to stream full length shows online. "The Daily Show," for instance, is a bellwether for the evolution of Internet video. It is also one of those programs that signify for people why they pay so much money for cable. Until recently, few of the main made-for-cable programs have been available to watch in full over the web, even as broadcast networks have started streaming full episodes of most of their shows. The reason is that cable and satellite systems pay large fees to networks for what they have seen as exclusive rights to their content. (Their deals with broadcast networks are less restrictive.) When Glenn Britt, CEO of Time Warner Cable, was asked recently how he feels about the cable networks putting more content online, he said "Guess what? We do mind." Webcasting a program the same day it is broadcast, "will erode your other business model," Mr. Britt said at the Cable Show in New Orleans earlier this month. If this happens, he said, "we have to intervene at some point." FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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