 | | | | Friday • May 30, 2008 | READ ALL NEWS AT ADAGE.COM | | Sears Holdings Reports $56 Million Loss Retail Chains Beset by Sales Slump, Higher Expenses
NEW YORK (AdAge.com) -- Sears Holdings, the parent company of Sears, Roebuck & Co. and Kmart, reported a $56 million loss for the quarter ended May 3. Analysts had been expecting the company to post an 89% decline in earnings to 15 cents per share. Instead, the company posted a loss of 43 cents per share.  FULL ARTICLE
| | Disney Set to Blanket the Nation With 'Camp Rock' Promos Hopes for Another Hit Franchise to Join Big-Screen-Bound 'High School Musical 3'
NEW YORK (AdAge.com) -- Disney is launching a marketing blitzkrieg for its next potential TV franchise, "Camp Rock," which premieres June 20 on the Disney Channel. With the entire Walt Disney Co. on board for the launch, look for marketing tie-ins to crop up virtually everywhere tweens and their parents consume media, including retail, print, radio and Disney's first venture into cinema ads, as well as a unique premiere schedule. FULL ARTICLE | | The Advertising Impact of $4-per-Gallon Gas Changes to Consumer Lifestyles Mean a Shift in Ad Dollars and Tone of Marketer Messages Small Agency Diary There's lots of whining going on these days about soaring gasoline prices. And for good reason. But as marketers we can do something it in our own little way. Time to listen more carefully to consumers and clients. Time to innovate more often. Time to ride your bike to work. FULL ARTICLE | | Cracking the Code on Coded Language Media's Use of Ambiguous Labels Can Quickly Alienate Voters, Consumers The Big Tent Coded language should not be confused with euphemisms, politically correct language or double-entendres. It is none of these; rather, it is designed and employed to maintain ambiguity, while frequently carrying an subtle, sinister connotation. The examples I highlight show how ambiguous intentions can backfire if voters and consumers become insulted or offended. And that's the last thing marketers want, especially when developing communications ties with ethnic audiences. FULL ARTICLE | | Sex, Drugs and 1970's Suburbia: Media Buyers Like 'Swingtown' A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- Media buyers like what they see in advance copies of CBS's new series "Swingtown," which debuts June 5. Set in 1970's suburbia with plenty of sex and drugs, the edgy drama is being compared to NBC's earlier period hit "American Dreams." Also in this 3 Minute Ad Age, a new report on the demographics of female blogging. And Kellogg's Hydrox cookies return to take on Nabisco's Oreo cookies after several years off the market. FULL ARTICLE | | Not 'Buying In': Rob Walker's First Book Falls Short New York Times Magazine Columnist Fills Debut With Stale Case Studies and Too Few Brand Insights Bookstore For the past few years, Rob Walker has been one of the most original observers of how brands emerge out of the noise of culture. It only goes to follow that the publication of his first book-length treatment of the marketing business would be an occasion of Gladwell-ian proportions, the sort of thing that's read by everyone from the brand manager or junior account executive right up to the CEO and that's inescapable in conferences or PowerPoint presentations. I'm disappointed to report that "Buying In" is not that. FULL ARTICLE | | Viacom Rolls Out Stronger Online Video Play for Spike.com Targets Young Men by Streaming Full-Length Shows
NEW YORK (AdAge.com) -- As the broadcast networks continue with their grudge match to see who can ramp up the most enhanced features, content and scalable audiences for their 2-year-old broadband video players, a similar arms race has yet to emerge in cable. Viacom's male-targeted cable network, Spike, is hoping to lead that pack with Spike.com, a merger of MTV Networks' SpikeTV.com and iFilm.com that officially relaunched this week. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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