Coors Light Uses Online Networks to Help Friends Connect Offline

Coors Light is gearing up to launch its "Code Blue" application on Facebook, giving users aged 21-and-over to ability to send their friends "Code blue" alerts. These alerts serve as invitations, telling the sender's friends when and where to meet them -- for a Coors Light, of course. The application also allows senders to pass along a Facebook map of the proposed meeting spot.

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Social Networking: The No. 1 Platform for Content Creation and Sharing

On the VisInsights blog Mike Spataro presents some of the top level highlights from Universal McCann's 80-page, third annual "Power to the People Social Media Tracker," report. The full report, which Mike links to in the post, covers an in-depth picture of global social media and includes sections on blogging, social networking, and content sharing and consumption.

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Fan Enthusiasm (Temporarily) Resurrects Hydrox Cookie Brand

A recent fan flurry, which included more than 1,300 phone inquiries, a petition signed with more than a thousand names, and tons of online chatter -- has prompted Kellogg to relaunch its Hydrox cookie brand for a limited time. The brand was taken off the market in 2003, much to the chagrin to the cookie's loyalists. The move to bring Hydrox back is proof Kellogg is listening to its fans -- and the company has said that if the enthusiasm results in bigger sales, it will consider keeping the cookie around into the future.

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Podcast: Rohit Bhargava and Bringing Back Brand Personality

In this podcast, Paul Dunay sits down for an interview with Rohit Bhargava, VP of Interactive Marketing at WOMMA member company Ogilvy PR and author of the book "Personality Not Included." In this interview, Rohit talks about what it means to be a brand with real personality, the challenges that companies are now facing as they try to reinvigorate their personalities, and whether or not all companies have personality potential.

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WOMMA Member News for Today

News by, about, and for WOMMA members:

* On June 3, WOMMA member company Nielsen Online is hosting a Webinar titled, "Movie Marketing Online: Digital Marketing Strategies for Studios and Publishers." For more information or to register now, visit http://www.netratings.com/resources.jsp?section=event&nav=2.

* Jim Calhoun, CEO of WOMMA member company Popular Media, was recently interviewed in MediaPost's Behavioral Insider for an article titled, "Targeting Social Media: From Theory to Practice." To read the full article, visit http://blogs.mediapost.com/behavioral_insider/?p=276.

* David Alston of WOMMA member company Radian6 will be speaking at a PRSA Silicon Valley workshop, which is taking place at WOMMA member company Microsoft's Mountain View, Calif. office on May 30.

* WOMMA was recently mentioned in an article in The Huffington Post, titled "What's a Little Marketing Between Friends? Two Years Hard Time." The article discusses recent UK legislation, which makes the nondisclosure of word of mouth marketing activities illegal for WOM marketers in the UK. To read the full article, visit: http://www.huffingtonpost.com/lucas-conley/whats-a-little-marketing_b_103197.html.

Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.