 | | | | Thursday • May 29, 2008 | READ ALL NEWS AT ADAGE.COM | | Viacom Rolls Out Stronger Online Video Play for Spike.com Targets Young Men by Streaming Full-Length Shows
NEW YORK (AdAge.com) -- As the broadcast networks continue with their grudge match to see who can ramp up the most enhanced features, content and scalable audiences for their two-year-old broadband video players, a similar arms race has yet to emerge in cable. Viacom's male-targeted cable network Spike is hoping to lead that pack with Spike.com, a merger of MTV Networks' SpikeTV.com and iFilm.com that officially relaunched this week.  FULL ARTICLE
| | Readers Build June Issue of This Old House Magazine Time Inc. Title Relies Entirely on Content From Audience
NEW YORK (AdAge.com) -- Time Inc.'s This Old House is joining the user-generated game for the first time with a June issue comprised of material exclusively submitted by readers. The issue includes a Connecticut couple's feature on remodeling their kitchen, readers' tips on saving money and strange stuff found during renovation projects. FULL ARTICLE | | TV Viewers Can Handle the Truth But 'Moment' Suffers a Bit Without 'Idol' RASH REPORT MINNEAPOLIS (AdAge.com) -- Two moments of truth dominated Tuesday's prime time. On the cable news networks, the night's narrative was about former White House press secretary Scott McLellan's scathing screed against the Bush administration. Meanwhile, on broadcast, Fox's "Moment of Truth" easily won its new-season timeslot. FULL ARTICLE | | Larry [Hearts] Larry Media Reviews for Media People: 'Larry King Live' LARRY DOBROW There have been a handful of brilliant news-first interrogators (Charlie Rose, Ted Koppel, Ed Bradley) over the years and about as many sublime celebrity wranglers (Tom Snyder, Jonathan Ross, Chris Farley). But in terms of being equally at ease with actor, politician, jock, doctor and media personality alike, nobody comes close to Larry King. FULL ARTICLE | | A Moving Story In Finland, Furniture Company Sets Up Community for First-Time Householders CMDGlobal's Idea of the Week Sotka, an established Finnish furniture company, wanted to reach out to younger consumers. Its idea was to create a community in the largest youth website in Finland, where participants could share stories and other information about moving. FULL ARTICLE | | Here's the Time and Temperature to Go With That Toilet Cemusa, Van Wagner Provide New Yorkers With More Convenience! ADAGES Who needs Rolexes when you have ads to tell the time for you? That's the message New Yorkers seem to be getting with new features on outdoor ads from Cemusa and Van Wagner. FULL ARTICLE | |
What You Should Have Read, May 28, 2008
@ D6: Murdoch On WSJ: We Can Charge A Lot More
Paidcontent.org's Rafat Ali has a nice summary of Rupert Murdoch's appearance at the confab he now owns, AllThingsDigital D6 Conference. Wall Street Journal's Walt Mossberg interviewed his new boss. When asked by Walt about the future of newspapers: "I just love communicating with people, whether print, TV, print, mobile and others. Print will be there for at least 20 years, and outlive me." On keeping WSJ/Barrons as subscription: "When I saw how much money they were making, I changed my mind on it. People can pay a lot more than we are charging, from $50 a year to $150 million...We have 2000 great journalists....if we can't fashion something great out of it, then we have something wrong," he said, elaborating on the premium product that WSJ can build on. See what he had to say about Microsoft, Yahoo, MySpace and Google. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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