 | | | | Thursday • May 29, 2008 | READ ALL NEWS AT ADAGE.COM | | Dunkin' Donuts Kills Rachael Ray Ad Scarf Worn by Celeb Chef Reminded Some Bloggers of Arab Militants
NEW YORK (AdAge.com) -- Dunkin' Donuts has pulled an online ad starring Rachael Ray after conservative bloggers suggested the scarf she wore in the ad looked like a keffiyeh, a traditional headdress worn by Arab men that some associate with jihad.  FULL ARTICLE
| | Study Shows Blogging Now 'Mainstream' Among Women Many Web Users Actively Contributing, Not Just Surfing
YORK, Pa. (AdAge.com) -- According to a recent study by the online women's blogging community BlogHer and Compass Partners, more than one-third of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs. FULL ARTICLE | | Marketers, Follow That Prius Toyota Hybrid's Success Shows the Way for Green Wannabes Commentary by Jacquelyn Ottman Ever since its introduction in 2000, Toyota's Prius has been making headlines. The car has been wildly successful, attracting a broad swath of consumers -- and not just "deep green" ones. So how did they do it? FULL ARTICLE | | Why Should I Lobby My Peers? For Even the Hottest Shops, Political Skills Are Handy During Awards Season DigitalNext As part of one of the larger, more established agencies in the Hispanic market, I've always been proud of having a presence in the awards circuit. We are certainly not the most-awarded, and nobody is calling us a "hotshop," but we're always in the running. I am told by those in the know that to get over this hump I need to lobby. FULL ARTICLE | | Hydrox Cookies Back for a Limited Time Kellogg Co. Gives in to Nostalgic Customers
CHICAGO (AdAge.com) -- Kellogg is resurrecting the 100-year-old Hydrox cookie in response to a consumer campaign that involved more than 1,300 phone calls, 1,000 petition signatures and "countless online message board postings." Hydrox cookies were pulled in 2003. FULL ARTICLE | | Framing the Games: Networks Score Olympic Sounds NBC, BBC Prepare Music to Help Tell Athletes' Stories Songs for Soap Whereas human-rights organizations have been working to frame the Olympics in terms of human suffering, and China has been stressing international cooperation, TV networks are most concerned with staging the games as a web of human drama. Sportscasters will have statistics and researchers to help them out, but this year they'll have unprecedented access to one of the best storytelling resources in the world: music. FULL ARTICLE | | AFTRA Reaches Deal With Movie, TV Producers But With SAG Contract Still a Question Mark, Feature Films Remain on Hold
LOS ANGELES (AdAge.com) -- The American Federation of Television and Radio Artists, which represents most of the shows on cable TV and a handful of prime-time broadcast shows, has reached a tentative three-year agreement with the Alliance of Motion Picture and Television Producers. FULL ARTICLE | | PETA Spot a Little Too Steamy for Some Networks Cover Your Eyes, LOLCat Lovers Adages Instead of stalking Sarah Jessica Parker and the gals on the red carpet to hurl red paint at them, the People for the Ethical Treatment of Animals is using "Sex and the City" movie mania as a tenuous hook for a racy new PSA dubbed "Sex and the Kitty" to promote animal birth control. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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