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New on BNET Q&A with Porsche VP Sure, Porsche already has brand cache. But the luxury automaker also has a smart strategy for growing sales, even as the market for new-car sales slows down. BNET interviews Porsche VP Mick Pallardy.
How Not to Handle Fake Crises BNET's Dan Mitchell on Rachael Ray, conspiracy theorists, and the now infamous Dunkin' Donuts commercial. Jim Champy on Outsmarting the Competition The man behind the movement to re-engineer corporations talks to BNET about his new book, "Outsmart!," how the marketplace is changing, and why re-engineering isn't enough to succeed anymore. New Book Brief: Don't Be Swayed Why do perfectly rational people make irrational decisions? Ori Brafman, author of the new book "Sway," explains the psychological forces that influence our behavior. Business HacksPrice-Check Before You Buy Let your cell phone do the comparison shopping for you. Tap out a product's barcode and Frucall will ping you if there's a better deal to be had elsewhere. A 3-Pronged Approach to an Uncluttered Inbox How to pare down message flow using three simple folders. Make the Most of a Whiteboard Eight productivity-boosting tips. BNET Business DictionaryWord of the Day: scripophily
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