Top Stories

Marketers anticipate print ad spend decrease
More than half of marketers expect their print ad spending to decrease three years from now, as online advertising continues to grow at a rapid rate.

Top executives turning to Internet
An in-depth study of America's business elite has revealed they are increasingly turning to the Internet for news and information, especially on blogs and in podcasts or video.

Revenue Science reveals summer segments
Marketers can now target seasonal audiences thanks to Revenue Science's recently announced behavioral targeting technology.

Charities lackadaisical online
Research carried out by British firms nfpSynergy and MissionFish has found that U.K. charities aren't keeping up with 21st century donors.

The Digitally Savvy: Well heeled, well wheeled
According to new analysis from Scarborough Research, the "Digitally Savvy" across America dress well, drive luxury motors and have an above average household income. In a nutshell, they make great consumers.

IBM: Consumers want mobile choices
Mobile may not be at the tipping point yet, but that point is getting closer. The difference could be made in the applications offered and the mobile choices consumers are given according to a recent IBM report. Researchers found that 80% of consumers want more choices in their mobile devices and connections.

Unicast to provide rich media for Google's content network
Mark down a new advertising provider for Google's content network. Unicast, a leader in rich media advertising, has signed on to provide rich media, display ads for the network. Google's content network is a leader for advertising networks around the world.

Study reveals gay-friendly brands
The 2008 Prime Access / P***t Out Gay and Lesbian Consumer Study shows that the gay and lesbian community are fiercely loyal consumers and prefer to purchase products and services from companies they perceive to be "gay-friendly".

TrialPay: Shoppers want payment alternatives
Cash, check or charge isn't enough for today's shopper. According to a recent survey from TrialPay, about three-quarters (75%) of online shoppers have used an alternative payment method when shopping online.

Study: Webcasting could be the answer for B2B marketers
If you need more sales leads but simply cannot soak up the costs of more travel time, webcasting could be the answer. According to a recent white paper sponsored by ON24, webcasting is a good way to interest your marketing prospects without investing in a lot of time and money in more traveling.

NearbyNow, The Find partner for inventory search
Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer.

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