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The response to Paramount's "Indiana Jones" Facebook campaign has been enormous -- with all of the 250,000 available Indy-branded Fedora free virtual gifts being snapped up and sent to friends in under 12 hours. The virtual Fedoras linked recipients back to the movie's Facebook page, where reviews and showtimes were posted. More than 62,000 fans signed up to the Facebook page ahead of the movie's release. Reviews on the page run the gamut between glowing to scathing, but ultimately the site provides a forum for fans to exchange their points of view and chat about the movie.
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MySpace was up 3% in April compared to April 2007, with a commanding 58.8 million users, according to data from WOMMA member company Nielsen Online. Facebook grew 56% over the same period and now boasts 22.5 million users. LinkedIn's audience was up an enormous 361%, leaping from 1.9 million to 8.7 million users. Google's Blogger was once again ranked the top-visited blog site with 38.4 million users, up 40% from last year.
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This article from the Silicon Alley Insider blog has a list of corporate Twitter users who are worth following, as well as a (significantly longer) list of corporate Twitter-ers who consider should revisiting their Tweet strategies -- and decide whether they're ready to be really invested in the endeavor. A bad Twitter account is not necessarily better than no account at all.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Jun. 11, at noon EST -->
>> Net Promoter Economics: Exploring the Economic Impact of Word of Mouth: Everyone knows WOM is important, but do you know the real economic impact of WOM on your company? It's a question that organizations have struggled to answer. Now, Satmetrix has come up with a viable, numbers-based way to do just that, with new independent research using Net Promoter. Dial in to join WOMMA and Dr. Vince Nowinski, Principal Methodologist at Satmetrix to learn more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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PBS and social news aggregator Reddit have linked up to create a weekly T.V. show called "yourweek." The content for the show will be driven by the stories that make Reddit's front page each week, giving the show's viewers more control of the content they see and the show's hosts the added benefit of being able to use comments made throughout the week to feed and fuel their coverage.
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People are giving attention -- and venture capital -- to the social gaming space, an industry that hosted its first dedicated conference, InterPlay, last week. The perceived engagement of the social gaming audience combined with the viral potential inherent in the gamers' connected networks make it rich with marketing possibilities. However, even social gaming's biggest fans have yet to figure out a model that manages to monetize it.
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>> WOM UK Espresso Briefing
May 28, 2008 | London, UK
WOMMA members save 20% off the cost of registration.
Join WOMMA's UK affiliate organization, WOM UK, to learn about the implications of the new Consumer Protection from Unfair Trading Regulations.
For more information or to register, visit:
http://www.regonline.com/Checkin.asp?EventId=615090
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