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Future Now's Newsletter for 5/26/2008

'Must See' Posts

Why Consumer Data Isn’t Telling You What You Need

Thursday, May. 22, 2008 by Holly Buchanan
It’s not often I read an article and stand up and cheer. Well, a recent Advertising Age interview had me doing just that. And, yes, I did get some funny looks from those around me. Who had me doing the Tiger Woods I-just-made-another-eagle-putt fist pump? Avinash Kaushik. ...continue reading "Why Consumer Data Isn’t Telling You What You Need"

Top 10 Online Retailers by Conversion Rate: April 2008

Thursday, May. 22, 2008 by Bryan Eisenberg
Here they are, the top 10 converting retail sites for April 2008*� 1. Proflowers.com -27.5% 2. Office Depot - 25.8% 3. Lands End - 24.8% 4. QVC - 19.4% 5. CDW - 19.1% 6. HSN - 16.8% 7. Vistaprint - 16.8% 8. Oriental Trading Company - 16.5% 9. Williams-Sonoma - ...continue reading "Top 10 Online Retailers by Conversion Rate: April 2008"

GrokDotCom Launches New “Around the Net” Section

Tuesday, May. 20, 2008 by Robert Gorell
FutureNow is thrilled to announce the launch of our “Around the Net” news portal, now available at News.GrokDotCom. News.GrokDotCom.com shows your favorite marketing blogs in one spot. And as an added bonus, you can vote on posts that “add value” — or “skip it” if you’re not impressed — so ...continue reading "GrokDotCom Launches New “Around the Net” Section"

How to Gain and Act on Customer Insights

Friday, May. 23, 2008 by Bryan Eisenberg
Testing and optimization are a necessity in any marketing endeavor. I’ve gone deeper into the subject in several columns, such as “Conversion Folly Funnel” and “We Tried That Already.” Today, I want to focus on one aspect of optimization: customer insight. Success in testing doesn’t necessarily indicate success in customer ...continue reading "How to Gain and Act on Customer Insights"

How to Cure “Death by PowerPoint”

Wednesday, May. 21, 2008 by Robert Gorell
The other day, Seth Godin wrote about the new standard for meetings and conferences. He’s absolutely right. Asking people to travel to see a presentation can be dangerous, and the last thing anyone wants to overhear is, “I flew all the way out here for this?” With those words echoing ...continue reading "How to Cure “Death by PowerPoint”"

3 Great (and Quick) Optimization Reads from Omniture

Wednesday, May. 21, 2008 by Howard Kaplan
Yesterday’s visit to the Omniture Industry Insights blog gave me a one-stop-shop for fodder on marketing optimization tactics and strategy worth sharing (and a personal opportunity to apologize to boot!). First up, John Broady writes about 5 fundamentals for improving the ROI from landing pages. This has long been ...continue reading "3 Great (and Quick) Optimization Reads from Omniture"

Previous Weeks Posts:

When Should You Start Making More Money? (Not Ready?)
 Monday, May. 19, 2008 by Bryan Eisenberg

Is Dove’s “Campaign for Real Beauty” Real?
 Friday, May. 16, 2008 by Holly Buchanan

Yes, Googlers, Dunkin Donuts Has Free Iced Coffee
 Thursday, May. 15, 2008 by Robert Gorell

Another Reason She May Abandon You: Hormones
 Wednesday, May. 14, 2008 by Michele Miller

Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell
 Tuesday, May. 13, 2008 by Robert Gorell

Read All Posts >

Grok's Interactive Marketing Buzz

3 Phases of Flagship Blog Growth or How to Fall in Love with Blogging

Classics in Lego by Balakov. Starting and maintaining a flagship blog is not really easy. You need perseverance and the ... [Link]

Three Reasons To Use Disqus

First, I'd like to be perfectly clear that our firm, Union Square Ventures, is an investor in Disqus. So I ... [Link]

MySpace Embraces DataPortability, Partners With Yahoo, Ebay And Twitter

MySpace is announcing a broad ranging embrace of data portability standards today, along with data sharing partnerships with Yahoo, Ebay, ... [Link]

News Corp: Selling Ads For MySpace Is Hard Work!

News Corp. execs did more than just admit that they weren't going to hit their revenue goals for MySpace and ... [Link]

Interesting SEO Links...

A bunch of interesting marketing and SEO related links from the past week or two. [Link]

Facebook to open the gates with 'Facebook Connect'

Hot off the heels of rival MySpace's announcement that it would be connecting its profile content with other social-networking sites, ... [Link]

The power of the interface

Here's what happens when you rearrange YouTube to make it work. Architecture matters. [Link]

Yahoo Next Steps: Google Deal, AOL Purchase & Pleasing Investors

The question of the day seems to be how low will Yahoo go when the US stock market opens later ... [Link]

Live Search's New Design Goes Live

After weeks of Microsoft testing a new home page design for Live.com, the new design seems to be live now. ... [Link]

Top 10 Reasons for Monitoring Brands in Social Media

[Editor's note: We're excited to share this next guest post from David Alston of Radian6. A fast emerging leader in ... [Link]

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