by Jackie BakerSo often, companies want to jump headlong into search engine optimization, link building, social media campaigns, and pay per click advertising for a quick way to boost website performance. But there are two main problems with this approach:

- to see real change, website marketing takes time, effort, and patience. If you want lasting results, you're in it for the long haul. You may see immediate results from your efforts, but it's not likely they'll last more than a month or two without continual work.- you may get more visitors to your site, but they aren't going to stick around and convert if they don't like what they see or can't find their way around.

This week's site clinic is focused on making sure visitors like what they see when they come to your...

Read the whole entry »

• Email to a friend • Article Search • Related • •