Friday - May 16, 2008
» Online Publishing
Four Excuses That Impede Change in Media Academia
Written by Vin Crosbie
Some excellent people think they're upholding tradition and discipline, but they're unwittingly working against their own army.
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» Paid Search Strategies
A Strong Appetite for Behavioral Search Targeting
Written by Kevin Lee
Whatever cool behavioral targeting options roll out will likely come from Yahoo or Microsoft -- not Google.
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» Video, Rich & Streaming Media
P2P Distribution Case Studies
Written by Michael Miraflor
Two rare instances of content owners utilizing P2P for distribution.
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» ROI Marketing
Benchmarking Your Site With No-Cost Tools
Written by Jack Aaronson
How is your site performing compared to your competition's? If you're on a tight budget, consider using these free resources.
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» What's The Buzz?
A Conversation with Euro RSCG SF's Alan Burgis
Written by Anna Maria Virzi
The ad agency executive is working to bring digital chops to the traditional ad agency's West Coast office. Will he be able to pull it off?
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Learn the language, logic and logistics of Paid Search.
Integrated online marketing leader Oneupweb offers two
FREE resources for marketers whose plans include
Paid Search. Oneupweb's Paid Search Survival Guide
provides the latest tips and terms. The white paper,
Paid Search: Follow the Money, discusses the trends
and technology that are integrating Paid Search into
successful online marketing plans. Download both for FREE.
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Monday - May 19, 2008
» Using Ad Technology
Convergence: It's Back
Written by Jeremy Lockhorn
Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why.
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» E-Mail Marketing
Marketing to Third-Party E-mail Lists, Part 2
Written by Jeanne Jennings
Choosing third-party lists is both an art and a science. Here are five tips for getting started.
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» Search Results
The Future of SEO
Written by Mike Grehan
An information junkie looks at the history of search and asks: "Where is this all headed?"
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» Digital Game Advertising
New Content King of the Living Room
Written by Matt Story
Console makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture?
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Do you know for sure how tech prospects want to be sold to?
Read a FREE IDC study on why you must adjust your marketing.
What new best practices are senior IT leaders looking for?
What marketing and sales missteps are wasting time/money?
And what's recommended to turn things around, right now?
Get the answers @ IDG Knowledge Hub.
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Tuesday - May 20, 2008
» Online Video Advertising
Digital, Blip.tv, and Getting Video Out Front of the Upfronts
Written by Christine Beardsell
Blip.tv's Dina Kaplan explains how the roles of online content creators, advertisers, and distributors differ from their television counterparts. Is there a power shift?
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» Agency Media Strategies
Social Media Advertising Barriers Eroding
Written by Hollis Thomases
Forecasts for social network ad spending aren't overly optimistic. Here's why social media sites should be grabbing advertisers' attention anyway.
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» CMO
The Fluid Dynamics of Branding
Written by Gary Stein
An online "collective experiment" reinforces how a brand belongs to the community.
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» Analyzing Customer Data
Redesigning Your Site
Written by Jason Burby
Five steps to avoid falling into a trap during a site redesign.
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Wednesday - May 21, 2008
» Behavioral Marketing
Catching Up With Industry Veteran Gary Savoy, Part 2
Written by Anna Papadopoulos
Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-part series.
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» Search Engine Marketing
Content Optimization: Building Success into Your Strategy
Written by P.J. Fusco
Who should own the keyword research process for building a content optimization strategy into your organization?
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» E-Marketing Strategies
Marketing Pushback Hitting the Social Networks
Written by Dave Evans
Four tips on how marketers can avoid treating the social Web as another forum for interruption.
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» E-Mail Delivery
What Is Your E-mail's Value?
Written by Stefan Pollard
Tips for demonstrating e-mail's value to subscribers.
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Thursday - May 22, 2008
» Integrated Marketing
Sony Shows No Integrated Marketing Style Here
Written by Elana Anderson
If you can't get a simple integrated program like this right, don't integrate at all.
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» Local Search
The Vertical Play in Local
Written by Brian Wool
Why are certain verticals more successful than others?
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» Actionable Analysis
Seven Virtual World Marketing Tactics and Metrics to Follow
Written by Heidi Cohen
How to make sure your execution meets corporate goals and your target market's real-world needs. Second of a two-part series.
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» Media Buying
Branded Web Entertainment Makes It Big
Written by Tessa Wegert
How "In the Motherhood," a series of Webisodes that promotes two brands, could cross over to mainstream primetime TV.
» Full story » Printer version
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