Rediffusion DYR Chennai has been assigned the creative mandate for Lotte India Corporation. Rediffusion will handle the duties for Lotte’s candy business, which includes products like Coffy Bite, Caramilk, Lacto King, and Lacto Bon Bon, among others. The size of the business is pegged at upwards of Rs 20 crore. JWT is the incumbent agency. Rediffusion DYR Chennai won the account on the basis of their past experience and vast expertise in handling accounts for a similar target audience.