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Thursday • May 22, 2008 | READ ALL NEWS AT ADAGE.COM

Gates Announces Rebates for Web Searches

Microsoft Gives Away Click Revenue, but Gains a Chance to Undermine Google

REDMOND, Wash. (AdAge.com) -- Microsoft Chairman Bill Gates said the future of search will not only include simple, intuitive user interfaces and results based on rich semantic data but it will also reward consumers for their engagement. Microsoft's first iteration of that reward? Underwriting rebates for consumers searching for e-commerce deals on Live Search. FULL ARTICLE

Google's 'Analytics Evangelist' Explains Why Websites 'Suck'

Kaushik: Despite Mounds of Data, Marketers Don't Understand Consumers

COLUMBUS, Ohio (AdAge.com) -- Avinash Kaushik thinks one of the reasons why so many websites "suck" today is because of the hippo -- as in the "highest paid person's opinion." FULL ARTICLE

Chris Anderson's Theory of Social-Site Advertising

A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) -- Moving beyond the Long Tail, "Wired" editor and author Chris Andersen is now pondering the economics of advertising on micro-sized social-networking sites. In his keynote remarks at the MediaBistro Circus in New York, he detailed his frustrations with his own micro-social site that is about, of all things, reconnaissance drones. In other news in this 3 Minute Ad Age, digital editor Abbey Klaassen reports from Redmond, Wash., about why Microsoft's new cash-rewards program for MSN search engine users isn't as simple as it sounds. FULL ARTICLE

Job Site Dice Gambles on Comedy

Hopes to Tickle Techies With 'Lemmings' Revival, Dice Man Superhero

NEW YORK (AdAge.com) -- Branded entertainment has been a handy tool for online job-listing sites such as CareerBuilder, which generated a lot of buzz a couple of years ago with its Monk-e-mail offering. Hoping to replicate some of that online success is tech and engineering job site Dice, which starting next week will be the title sponsor of ManiaTV's newest offering: "National Lampoon's The Lemmings." FULL ARTICLE

This Coffee Tastes Like Styx

Rock Java From Billy Bob Thornton's Boxmasters and Other Music-Branded Brew

Songs for Soap
If you're looking for some java with a little less hellfire than Dave Mustaine's Legends Cup coffee, indie coffee company CoffeeFool has a few lighter rock roasts. We're angling for some samples, but in the meantime, here's the descriptions and some wild guesses about what to expect when you crack these bags open. FULL ARTICLE

Starcom Deal With Hallmark Furthers Engagement, HD Goals

Buyers Estimate Upfront Pact Is Worth $10M-$15M

NEW ORLEANS (AdAge.com) -- Starcom and Hallmark Channel have sealed one of the first upfront deals of the season, following last week's $300 million kids pact between Nickelodeon and Group M. The deal includes Hallmark Channel, Hallmark Movie Channel and Hallmark Channel HD. FULL ARTICLE

Top P&G Design Exec to Retire

Landor Associates' Philip Duncan Will Replace Claudia Kotchka, Who Reports to CEO

BATAVIA, Ohio (AdAge.com) -- Claudia Kotchka, who became the first Procter & Gamble Co. design executive to report to the CEO, is retiring. She will be replaced by an executive from WPP Group's Landor Associates. FULL ARTICLE

Hispanic Museums and Memorial Day

Celebrating the 'American Latino'

The Big Tent
Marketers and sponsors are puzzled as to why Latinos just can't get along. They start asking questions about whether Latinos can get their act together when working in so-called cultural collaboration. They lose confidence, and in the end everyone loses. FULL ARTICLE