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Wed, May 21, 2008 07:31:01 AMFrom:
Daily 'Dog
Subject:
Airline image can't achieve lift-off, Today’s corporate-PR challenges, Napster's loud reemergence
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- "Amazing PR Stunts and Special Events: Best Practices for Making a Major Media Splash." Audio conference, Thursday, May 22nd. Click here for details or call 1-800-959-1059.
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Journalists Speak Out
"Radio isn't the place for incremental, inside baseball, trade-press type PR pitches," says Chris Arnold, a reporter at NPR who covers, among other things, the housing market. "Most of us are general audience?we don't want to hear about a computer chip that's ten percent faster. No way. So
what I ask PR people is, 'Does your idea pass the friends-over-beer test? If your friends wouldn't be interested in your idea shared over the span of a few seconds in a setting like that, then radio listeners won't be, either. Another thing I tell people with pitches is if it's something you might
bring up at a Thanksgiving dinner table, then maybe it'll work."
Read More
PR professionals are well-versed on pitching company news, whether national or local media, but how easily can they pitch their executives?
Join Heathere Evans-Keenan, president of PRSA's DC chapter and Rodric Bradford, Executive VP of RICH Media Design to discuss "Creating an Industry Expert." Learn the strategies to turn your spokesperson into the industry's leading expert!
Wednesday, May 28th at 2:00 PM ET. Click here to register.
Sponsored by Vocus
PR Biz Update
Illuminating Discussions on Today's PR, IR & SEO Issues
Upcoming Topics Include:
+ Be an SEO Hero: Optimize Your Press Release for Search (May 27)
+ EON: Enhanced Online News
Join the experts at Business Wire for our ongoing series of free webinars and conferences designed to challenge your communications assumptions, motivate and inspire new ideas and illuminate best practices. From search engine optimization to social media, how do you enhance your visibility to target audiences and participate in conversations that create a positive impact? And how does your traditional media outreach fit in? What impact do your efforts have on your company's transparency and disclosure obligations? And your corporate social responsibility efforts? We gather thought leaders and industry experts to discuss these issues and more. Click here for a list of current and archived webinars, events and registration.
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The Leading Edge Blog — PR Technology Trends SPONSORED BY: 
Advanced Blogger Relations Techniques
By Sally Falkow
It was interesting to hear top tech bloggers tell PR folk that there is essentially no difference between working with a blogger and a journalist now. That certainly holds true for the big blogs, some of which have become as powerful as mainstream media.
The tech bloggers on the audio conference were: Tom Foremski, Silicon Valley Watcher; Neville Hobson, The Hobson and Holtz Report; Kara Swisher, D | All things Digital; and Dean Takahashi, The Tech Talk Blog.
Read MoreMedia News
In case you haven't heard, broadcast PR results are on the rise. Whether you've made dozens of corporate videos or VNRs . . . or never produced one at all?you'll treasure this detailed compendium of secret techniques and proven wisdom for ensuring your video experience is cost-effective and earns extraordinary media coverage. Don't embark on your next video project before downloading this priceless advice and checklist. You'll gain four decades of experience from News Broadcast Network, worth thousands of dollars in savings and increased exposure . . . all at no cost. Download free white paper now.
Barks & Bites
By Jim Sinkinson, Publisher, Bulldog Reporter
I asked a journalist at one of our Bulldog Reporter newsletters, who had been on the job just three months, "So how do you like your new job?" This journalist had come to us as a veteran reporter from a major daily newspaper. She shook her head in disbelief and said, "You know, I've got to
be honest. For the last twenty years, my colleagues and I have regarded PR people as 'flacks'?just plain stupid. The crap they send out and the idiotic calls they make. But now that I have a chance to interview them, I find that they're some of the most intelligent people I've ever met. Read More
When your PR generates solid measurable results?like national coverage, sales leads and sales?it's a beautiful thing. When your campaign also wins prestigious awards, that's even better. To see how Kitchen PR helped start-up Tangerine Wellness score coverage on "NBC Nightly News," pump up web traffic, generate hundreds of sales leads and more than a million dollars in new business?plus win a Gold Bulldog Award?review our "PR Results Case Study #1: Media Relations Home Run Makes Tangerine Wellness Sales Efforts Soar." Download Free Case Study
PR Agency News
One thing is certain: Your next crisis will be unexpected. Whether it's a hostile-takeover bid, environmental disaster or information leak, you'll need to respond quickly and confidently. This free webcast?Wednesday, May 21, Noon (EDT)?will show you how to prepare a crisis plan for response before and after a crisis hits, how to leverage video webcasting to reach and engage the media, plus give you a crisis communications checklist no PR officer should be without. Learn best practices Thomson Reuters has developed from over a decade servicing the communication needs of corporations, including 90% of the Fortune 500.
Register now for the free 30-minute webcast: Navigating a Crisis through Effective Communications.
PR People On The Move
Introducing VMS RealTime, the all-new Web-based television search and monitoring service that gives you all your broadcast coverage from all 210 DMAs within minutes of airing. And with VMS' unique, fully-digital, nationwide broadcast monitoring network, you can get digital copies of your news segments delivered to you quickly and at a lower cost. Try RealTime now FREE for 30 days: http://www.vmsinfo.com/realtime
New Tools & Technologies
Don't miss this chance to boost your skill, confidence and tangible results by becoming a master practitioner of these two essential cornerstones of the public relations art. Bulldog Reporter's top-rated trainer, Michael Smart, will be presenting The Ultimate PR Pitching Workshop and the PR Power Writing Workshop in Los Angeles, Chicago, New York and Washington, DC in June. Attend one or both of these single-day events and take your campaigns?and your career?to amazing new levels. Above all, these workshops are guaranteed to increase your media placement results. Register before Friday, May 23 and save $50; register for both events and save even more. For all the details?including raves of past participants?go to the conference landing page or print out the 6-page brochure now.
Thought Leaders
This week's spotlight: Anne Marie Squeo, Director of Public Relations, Raytheon
"Working at a company that embodies a culture of innovation instead of just using it as a buzzword means a lot to me as a communicator," says Anne Marie Squeo, who was a tier–one reporter at outlets such as The Wall Street Journal and Bloomberg News for nearly 15 years before
making the jump to PR at Raytheon, which ranked third among defense and aerospace companies in this year in Fortune's "Most Admired" survey.
Read More
PR "stunts" grab the public's and the media's imagination. Yet many PR stunts fail simply because they're isolated tactics with little bearing on a client's strategic goals. The good news: You can supercharge your team's creativity and craft spot-on outstanding PR events that win ink and drive results by learning the secrets from the best in the PR business, including this year's 2008 PR Stunts and Special Events Bulldog Award Winners. Margaret Brady, Director, Morrissey & Company; Client, Lewis Gordon Pugh; Campaign: "North Pole Challenge," 2008 Bulldog Award Winner, PR Stunts and Events (Gold); Rich Lukis, Executive Vice President, Coyne PR; Client, Goodyear; Campaign: "Get There World's Longest Shot;" 2008 Bulldog Award Winner, PR Stunts and Events (Silver), Andrea Wood, Managing Director, Clear!Blue; Client, Chrysler LLC; Campaign: "Chrysler Sebring Bundle of Joy," 2008 Bulldog Award Winner, PR Stunts and Events (Bronze); Keith Fernbach, Vice President of PR, Grand Central Marketing; Client, Del Monte Foods; Campaign: Meow Mix Caf?, Meow Mix House, Meow Mix Acatemy and Patti Kelly, Senior External Communication Consultant, Allstate Insurance Company; Campaign: Flooded Today, Failure Tomorrow, will show you how to harness your team's passion to come up with the big ideas that win clients over and show real returns: Thursday, May 22, 2008. For more information or to register, go to conference details or call 1-800-959-1059.
Winning PR
By now, every PR pro wants to know how to use YouTube, company websites, blogs, Facebook, Twitter and everything else in cyberspace to drive PR programs and media results. At the same time, it's important to keep in mind that you can't exploit new media in a cyberspace vacuum ? you have
to make traditional and new media work together. It's truly a case in which the whole is greater than the sum of the parts. As you will see in the case study below, the keys to success are consistent messaging across all platforms combined with targeted outreach to the specific audiences you want
to evangelize your brand.
Read More
Nearly 500 PR professionals journeyed to San Francisco to hear over 100 of the world's top editors, masters of PR and media mavens reveal their scores of inside pitching insights, best practices, and new techniques. Now, instead of paying for registration, travel and lodging to hear this wisdom, you can have it all for a fraction of that cost. Order online now or call toll free 1-800-959-1059, and acquire the entire conference on 44 CD's for just $475, a savings of $185 off the individual-session price. Or, scan the list of provocative topics and purchase audio transcripts of only those sessions that speak to your challenges. CDs are just $15 each. Please note: Quantities are limited to our duplication run, so order now to avoid the disappointment of sold-out sessions. Order Online Now.
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