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Wed, May 21, 2008 11:34:16 PMFrom:
Robert Clough
Subject:
Search Marketing News - What Nutella (and I) Can Teach You About Blog Marketing
 
Week of 2008-05-21 Hi Everyone, Even if you don't like Nutella (or know what it is) be sure and read Jennifer's post about it. It perfectly illustrates the value of monitoring and participating in "the conversation" by using tools like Twitter and Google Alerts. And, it shows exactly how to capitalize on what you find. Have a great week!
     
      
   Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis, Mack Collier, Karri Flatla, Jackie Baker, Ross Dunn, Scott Allen, Diana Adams and Mike Moran. What Nutella (and I) Can Teach You About Blog Marketingby Jennifer LaycockYesterday I spent the day at a small conference here in Columbus put on by Ohio Web Leaders. They'd asked me to come and speak about blogging for business and blog marketing to a mix of small business, PR types and in-house marketers. Now I always try to break things down into every day life examples, but thanks to an off handed comment about Nutella, I had a chance for a great object lesson. You Could Get Better Advice on a P***...by Matt BaileyAnyone who has worked for or run a small business knows how hard it can be to get good marketing advice. Everyone from the high priced consultant to the guy you buy your laptop from has advice on how to get ahead online. Most of them are wrong. It can leave a small business owner so desperate for advice, they'll take it from anyone. Even the guy sitting next to them on the p***... More Journalism, Less Marketingby Mike MoranI read a recent interview with marketing guru Guy Kawasaki by Lee Odden, where he said he didn't know anything about search marketing except to "write good stuff." It sounded almost apologetic, but you should know that producing content that... Interview with Search Marketing Recruiter Anna Martinby Todd MintzThe word “recruiter” tends to polarize people in the search marketing industry. However, recruiters serve a necessary function in finding “hard to find” talent for companies and so long as there is a massive shortage of qualified SEM employees available for companies to hire, professional SEM recruiters will do an excellent business. 57 Ways to Get the Most out of Gmailby Manoj JasraDo you consider yourself an advanced Gmail user? I thought I was too until I saw the post titled: "57 Habits of Highly Effective Gmail Users" at CollegeDegrees.com. The team over there has a compiled a list of 57 tips,... Please Stop Abusing Your Hx Tags, It Doesn't Help Your SEO Effortsby Stoney deGeyterI don't think that the Hx tags are near as important as many people think. But I do believe they play an important role in putting the page hierarchy into expression. Improper usage of HX tags can throw the site hierarchy out of alignment, as well as your search engine optimization efforts. How to Fail at Social Marketingby Diane AullWe've probably all heard the horror stories of people whose articles hit the front page of Digg and their servers crash under the strain of all the traffic this generates for them. Want to ensure this doesn't happen to you?... How to Use Your WWW. to Prevent Duplicate Contentby Stoney deGeyterIn this installment I'll provide one of the best permanent fixes to inadvertent duplicate content that is common with business websites. The implications of this can be pretty significant depending on the size of your site. Effective Internal Linking Strategies That Prevent Duplicate Content Nonsenseby Stoney deGeyterHow you set up your internal linking structure plays a significant role in whether you set yourself up to appear if you have duplicate content on your site or not. Some things we do without thinking, setting ourselves up for problems ahead. With a little foresight and planning, you can prevent duplicate content issues that are a result of poor internal link development. Code Placement and Accuracy of Analyticsby Manoj JasraEver wonder how your websites' data in your analytics reports would be affected based on the placement of your analytics code on the page? Eric Enge and his team at Stone Temple Consulting have begun answering this question by testing... Site Clinic: Beat Competitors With Better SEO And Backlinksby Jackie BakerThis week we are taking a look at GolfAsian.com, an agency that plans golf vacations in Thailand, Cambodia, and Vietnam. With a well-organized website and great customer service, they are poised to become a leader in the golf vacation industry... Social Networking Holds True Value for Small Businessby Jennifer LaycockWhen you do what I do for a living, it's a constant battle to remind yourself that not everyone lives and breathes online marketing. The true challenge of small business education isn't really in teaching people what they need to know...it's in convincing them they need to know it. That's why I couldn't resist writing a rebuttal to an article over at Anita Campbell's Small Business Trends site by John Mariotti called "Ten Reasons I Won't Use Social Media Sites." Two Handfuls of Tips for Picking Keywordsby Jennifer LaycockIf you've been reading about search engine marketing for more than, oh...about five minutes, you know you need to pick and target keywords and phrases as part of your campaign. You might even be familiar with some of the popular keyword tools and know about concepts like the keyword long tail. Heck, you might have already picked your phrases, optimized your site and moved along to other projects. No matter what point you're at, you need to read Christine Churchill's latest article over at Search Engine Land about selecting your keywords. Book Review: Landing Page Optimizationby Mike MoranAt Search Engine Strategies in March, Tim Ash walked up to me after my speech and handed me his book. I (ashamed to say) did not know Tim and had not heard of his book before then. I leafed through... How to Create Printer Friendly Pages Without Creating Duplicate Contentby Stoney deGeyterWhen it comes to issues of duplicate content, one of the most frequent offenders is the "printer friendly" page. Just about any kind of site can benefit from creating printer friendly versions of their pages, but improper implementation of these pages can wreak duplicate content havoc on your site. SEM Boot Camp - Paid Search Rulesby Diana AdamsIn my last post I identified where paid ads display on the different search networks. This time I thought I'd create a brief outline of what the ads themselves actually look like, and explain some of the basic 'rules' associated... Free Survey Tool Fuels Marketing Insightby Ross DunnOver the past few days I have inexplicably come across a number of marketing tools that were new to me; I am not sure if it was by chance or a lot were just released or something. Anyway, I am... Shopping for a Viral Video at YouTubeby Jennifer LaycockIt's no secret consumer generated content is hot. Both McDonald's an Apple have bought the rights to content found on YouTube and turned them into commercials in recent months. Consumer generated content has a "real" feeling to it and can often be purchased for far less than the cost of custom created ads. So I'm wondering, why haven't more small businesses thought of exploring this option? Google Offers Stronger Conversion Tracking via AdWordsby Jennifer LaycockIf you are a Google AdWords advertiser and rely on Google's conversion feature to help you figure out your campaign budgets, you'll be interested to learn more about some conversion tracking features they put into place last month. John over at PPC Hero has a nice write up on the features and how you can apply them. Securing A Domain Name Isn't Enough... Did You Secure Your Twitter Name Too?by Stoney deGeyterThe last thing you want is someone out there twittering in your name. Maybe they have good intentions for you, but maybe they don't. In either case, they are out there engaging in the community saying things that may appear to be official company communications. Return to the Top of this Page 
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In response to... What Nutella (and I) Can Teach You About Blog Marketing"Delurking to comment - long-time reader, but I just posted about an organic Nutella-type spread yesterday and people went bananas!" "I think something else to learn from Nutella is : give people what they want - when you find the right people to target (other food bloggers in this case), they will beg YOU for an opportunity to try something. I have 58 comments and counting :) for a free jar." Sara "This is a great illustration of why some behaviour I've started to see works. I've heard of a few instances recently where buzz monitoring online (be it via twitter or google blog alerts or other means) has lead to some cross-channel communication and even physical goods exchange. It's a great way to really drive home the significance of [what] this means of communication." "People are starting to dismiss services like twitter for 'the buzz'. Comments can be made so fleetingly, how do you make sense of it all, or even assess if any of it is really relevant? But taking it off the channel, or making it into something even bigger (someone doesn't know what nutella is, then 'did you hear what nutella did', then 'wow, nutella did...') starts to make it less about the product and more about the brand and even about a given moment in time and an event. It stands out for being unexpected and really draws people's attention." Andrea Hill Return to the Top of this Page 
Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Return to the Top of this Page 
(If you like our search engine news, you'll love our small business news.) Weekly Wrap of the Hottest Small Business ThreadsChris Logan shares the buzz from our small business forum. Return to the Top of this Page
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