FEATURE ARTICLE:
Reducing those HORRIFIC email marketing mistakes!

If you conduct many email campaigns it will eventually happen to you. And, YES…it’s even happened to us—THE EMAIL BLUNDER. You know, the broken link, missing or incorrect text, and/or sent to the wrong list. Then there are the deliverability issues that are now more important than ever, the effectiveness issues for engaging each and every subscriber, and the technical issues of tracking performance in open rates, click through rates, bounces, and more.

With all of these issues, not to mention the very tight timelines we’re under, it is really no wonder why this popular marketing vehicle keeps us sweating bullets…no matter how many times we’ve done it. What we’ve finally learned (the best lessons come from your biggest mistakes!) is that to reduce or eliminate the most horrific of email mistakes, and even better yet, conduct the most effective email campaigns, you need to test the email thoroughly in the following three areas (BEFORE you hit the send button): (Read More)

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