Back to newsletter listDate:
Wed, May 21, 2008 11:12:15 AMFrom:
AdAge.com
Subject:
Poll: How Cozy Should Yahoo Get With Google?
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PERSONAL EMAIL ALERT
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BACKGROUND: Google and Yahoo are exploring a partnership in which some Yahoo search inventory may be monetized by Google's keyword ad system. Yahoo hopes such a deal would goose its cash flow as Google's system generates more revenue per query. Is this a good idea?
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