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MarketingSherpa Business-to-Business Chart of the Week
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New Chart: Ecommerce Marketers Don't Take Advantage of Tools to Know Their Customers Better

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SUMMARY: Ecommerce marketers don't use the tools that can help them cater to their customers better. When the economy tightens, knowing your customers becomes even more important.

Tools, such as segmentation, preference centers, personas and Web analytics can help you zero in on their wants and needs.
Click for bigger chart + Sherpa analysis
(Open access until June 20th)

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