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Chief Marketer Report; Insights. Innovations. Solutions.
May 20, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Loyalty Marketing in Hard Times
Wal-Mart Has Designs on Designers
Fair Trade: An Argument for Rewarding Users on Social Networks
Differentiate Your Brand With Goodwill Messaging


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From The Editor

Loyalty Marketing in Hard Times
Rick Ferguson is a lousy poker player. He can't detach emotionally from an economic downturn. But there are ways around it, just as there are ways for marketers to survive during hard times. Click here for Ferguson’s rules on loyalty marketing in a bad economy. chiefmarketer.com/cm_report/loyalty_marketing_0519/

Wal-Mart Has Designs on Designers
By Amy Shea
 Word is that Wal-Mart is getting into the branded clothing business, not to be confused with its foray into the designer fashion business. This time it just might work. Click here to find out why.
chiefmarketer.com/cm_report/wal-mart_designers_0519/

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Fair Trade: An Argument for Rewarding Users on Social Networks
By Dave Friedman
 Sure, social network traffic is booming and users are creating more and more content every day. But the hype is outpacing the value proposition for many marketers. Click here for ideas on how to get the most out of the channel.
chiefmarketer.com/cm_report/social_influence_marketing_0519/

Differentiate Your Brand With Goodwill Messaging
By John Rizzi
 Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. Click here to find out what you can do. chiefmarketer.com/cm_report/goodwill_messaging_0519/



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