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You're doing all the right things. You provide fantastically WOM-worthy products and services. You go the extra mile. Your customers are happy and enthusiastic. You remind them to tell their friends about you and give them a plethora of tools to make it easy for them to do so. So why isn't word of mouth happening? On the Seeds of Growth blog, Seth Godin offers up a list of nine things that get in the way of word of mouth. The list covers everything from embarrassing topics to perceived manipulation. According to Godin, understanding some of the things that are impeding your quest for WOM pass-alongs can help you come up with ways to overcome them.
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An Editorial Board for the fourth volume in WOMMA's growing research and WOM measurement series, along with a review panel for a special section on finding the value of a conversation, will be holding a kick-off call later this month.
Members of the MWOMv4 Editorial Board will:
- Read and vet topic submissions
- Identify key areas of interest in the WOM research field
- Give constructive feedback to paper authors
- Rate and review papers for MWOMv4 WOM Research Awards
Members of the Valuing a Conversation review panel will:
- Read and vet special topic submissions
- Verify that the special topic is being represented from a variety of viewpoints
- Greenlight papers for inclusion in MWOMv4
WOMMA members: This is a great way to get involved with WOMMA. If you're interested in being a part of this WOM research effort, send an email to membership@womma.org and we will send along the dial-in information for the MWOMv4 Editorial Board kick-off call.
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This Advertising Age article takes a look at some recent case studies from WOM agency SheSpeaks -- which recently presented with OPI Products at WOMMA's WOMM-U 2008 conference in Miami -- and delves into the way that SheSpeaks has leveraged its 50,000+ user community of women. The article investigates the "blessing and curse" elements inherent in such niche agencies, as well as some of the word of mouth work the company has done.
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If you're looking to make a move and want to stay in the word of mouth marketing industry -- and of course you DO! -- the WOMMA Job Board is a great place to start.
To see what's new on the WOMMA Job Board, visit:
http://www.womma.org/jobs/
WOMMA members -- don't forget to take advantage of your free Job Board listings. This is the best way to reach the most-connected marketers in your industry. Check the Job Board page for details.
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After coming down hard on the military-themed social networking site TogetherWeServed.com, the U.S. Air Force admitted that it might have over-reacted in the name of security. But what's a government entity that's concerned with keeping secrets to do in the face of this instantaneous, seemingly invasive thing we call social media?
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Taking and repurposing Twitter posts, TweetWire.com has created a newspaper-like page of Twitter content, categorized by sections such as politics, technology, sports, and celebrities. The site is a self-proclaimed neo-newspaper and offers several benefits to users. One, it distills posts by category, and two, it offers a way to find and connect with Twitter users who share your interests. Definitely worth checking out.
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