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Top Scoops from the Daily 'Dog---Go There Now

PR University Calendar
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The Leading Edge Blog — PR Technology Trends      SPONSORED BY:     

The Leading Edge: PR Techology Trends by Sally Falkow Executing Social Media In Old Town Pasadena

By Sally Falkow

At last! A conference on social media in my backyard ? the beautful city of Pasadena. Executing Social Media is organized by Communitelligence, and attendees at the first 2 had very positive things to say about this event.

You'll hear and meet PR, marketing and social media luminaries: The list of speakers includes Brian Solis, Chris Heuer, Phil Gomes, Jeremy Pepper, Nathan Gilliatt, Lena West, Linda Zimmer, Sally Falkow, Jake McKee, Jeanette Gibson, Sylvia Marino, Jay Bryant, Aaron Shapiro, Scott Wilder and John Hingley. Conference moderator is Jacqui Chew.

Click Here To Read More

Hot new career opportunities for senior PR and communications professionals---find out which blue-ribbon companies would like to hire you now

Dozens of top-tier corporations and PR firms are aggressively hiring senior PR and communications professionals with specialized talents and experience. Cantor Executive Search Solutions, which specializes in public relations, investor relations and corporate communications, is now seeking such talent for our clients. If you're ready for more responsibility and greater rewards, please send us your resume in full confidence. We'll email you details about open positions that fit your background. If you would like to discuss your career with a recruiter, please let us know that when sending in your resume, and we will contact you confidentially. Send your resume to marie@cantorconcern.com in word or PDF format.

PR Biz Update

Disney is hoping that after kids check out the new "Chronicles of Narnia" movie over the weekend, they'll want to go online and chat about it using game characters dressed in fashions from the movie's dreamworld. The entertainment company is launching a virtual play environment that kids can access through Nintendo DS devices and their computers. The software for the service, called DGamer, comes free on copies of a video game tied to the movie. Click Here To Read More
FAO Schwarz will open toy stores in close to 700 Macy's department stores over the next two years, the companies said last week. About 75 full?size FAO toy stores will open across the country in the fall, along with about 200 smaller shops that will be up to 300 square feet, the companies said. Click Here To Read More
In the four months since InfoWorld asked businesses and individuals to sign a petition at SaveXP.com asking Microsoft to keep Windows XP for sale beyond the planned June 30 general end?of?sales date, more than 200,000 have signed up to add their voices. As of May 15, the count was 200,805 signatures, excluding duplicates and fake signups. Click Here To Read More

How Marketers Can Take Advantage of New Consumer Trends: Free "Lunch & Learn" Seminar for Corporate Communicators

Corporate communications professionals at consumer and packaged goods companies are invited to join renowned futurist and global trendspotter Marian Salzman for a one-hour seminar, plus lunch, on the latest trends that are and will be affecting consumer marketing over the next few years. She'll cover the lending crisis, the "millenials" generation, the assent of Chindian (Chinese and Indian) economic influence, brand promiscuity, and the chaos of our new era of complexity. Also enjoy a delicious locally grown repast from the chefs at Cleaver. Choose one of two dates: May 21, and June 3?both noon to 2PM at Porter Novelli, 75 Varick Street, NYC. Space is limited to 24 participants per seminar! Register to attend free.

Media News

A Missouri woman was indicted last week for her alleged role in perpetrating a hoax on the online social network MySpace against a 13?year?old neighbor who committed suicide. Click Here To Read More
When Microsoft chief executive Steve Ballmer was trying to buy Yahoo, he didn't want to appear disagreeable, let alone hostile. Click Here To Read More

Put the Miraculous Power of Search Engine Optimization to Work in your PR Campaigns: One-Day Workshop in NYC?Friday, June 20th

Discover how to dramatically increase media pick-up and website traffic, as well as response to press releases and all your marketing communications using SEO magic. Learn the secrets of keyword research, boosting your page rank, tracking your competitors, building search-friendly PR materials, plus how search can assist in reputation management. You?ll analyze great campaigns (and bombs!), plus conduct an analysis of your own website. Sponsored by New Media Institute. Get all the details, including $100 discount for Bulldog Reporter?s Daily 'Dog subscribers.

Barks & Bites

By Suzanne Shelton, CEO, Shelton Group

When my agency launched its business focus on energy conservation and green product marketing five years ago, there existed a conservative number of consumer product companies positioning themselves in a credible way to the national mass market as environmentally "with it."

By today's more rigorous standards for truth in advertising on the green front, not much has changed, unfortunately. And of course, the key word to focus on here is "credible".

Click Here To Read More


New from VMS: Review key broadcast coverage from all 210 DMAs in real time

Introducing VMS RealTime, the all-new Web-based television search and monitoring service that gives you all your broadcast coverage from all 210 DMAs within minutes of airing. And with VMS' unique, fully-digital, nationwide broadcast monitoring network, you can get digital copies of your news segments delivered to you quickly and at a lower cost. Try RealTime now FREE for 30 days: http://www.vmsinfo.com/realtime

PR Agency News

Ruder Finn (www.ruderfinn.com) announced its selection by The Good Earth Company to launch its new premium organic coffee brand, Good Earth Coffee. Click Here To Read More
The Pollack PR Marketing Group (www.ppmgcorp.com) announced that drop.io, Inc., a consumer?focused private exchange platform, has retained the agency to establish expanded awareness for drop.io's service offerings in the marketplace. Click Here To Read More
Maloney & Fox (www.maloneyfox.com), an integrated marketing communications firm, recently launched the E?Fuel Corporation's revolutionary EFuel100 MicroFueler. Click Here To Read More

Media Relations Home Run for Tangerine Wellness Makes Sales Efforts Soar: Free PR Results Case Study

When your PR generates solid measurable results?like national coverage, sales leads and sales?it's a beautiful thing. When your campaign also wins prestigious awards, that's even better. To see how Kitchen PR helped start-up Tangerine Wellness score coverage on "NBC Nightly News," pump up web traffic, generate hundreds of sales leads and more than a million dollars in new business?plus win a Gold Bulldog Award?review our "PR Results Case Study #1: Media Relations Home Run Makes Tangerine Wellness Sales Efforts Soar." Download Free Case Study

PR People On The Move

Risdall McKinney Public Relations (www.risdallmckinneypr.com) recently promoted Amanda Hooper to account executive. Click Here To Read More

Suzanne Kimelman has joined Bedminster, N.J.?based Beckerman Public Relations (www.beckermanpr.com) as vice president. Click Here To Read More
New York?based entertainment and lifestyle publicity agency Susan Blond (www.susanblondinc.com) announces the promotion of Jaime Cassavechia to Vice President of the company. Click Here To Read More

New Tools & Technologies

Today, search engine marketing (SEM) plays a pivotal role in the success of many businesses. In fact, during 2006 alone, $9.4 billion was spent on SEM. Most businesses realize how important it is, yet haven't a clue about how to use it effectively. Many hire someone to help them do it right, which can be very costly and may not be worth the return on their investment. Click Here To Read More

Secrets of the Most Successful, High-Visibility Corporate Video, VNRs and B-roll: Everything You Need to Know Before You Shoot: Free White Paper

In case you haven't heard, broadcast PR results are on the rise. Whether you've made dozens of corporate videos or VNRs . . . or never produced one at all?you'll treasure this detailed compendium of secret techniques and proven wisdom for ensuring your video experience is cost-effective and earns extraordinary media coverage. Don't embark on your next video project before downloading this priceless advice and checklist. You'll gain four decades of experience from News Broadcast Network, worth thousands of dollars in savings and increased exposure . . . all at no cost. Download free white paper now.

Journalists Speak Out

By Brian Pittman

"Not everyone in media responds to pitches about 'this trend' or 'that hot fad,'" says Lesley Alderman, deputy editor at Real Simple. "For example, we're not interested in the super?trendy or the latest celebrity. Those things are hyped up and oversold?and are actually turn?offs to many readers who don't want to hear about the 'latest spinning yoga craze' or something that may go bust in a few months. They want proven, sustainable information."

Click Here To Read More

New Bulldog Reporter PR University Audio Conference: Thursday, May 22, 2008
Amazing PR Stunts and Special Events: Best Practices for Making a Major Media Splash

PR ?stunts? grab the public?s and the media?s imagination. Yet many PR stunts fail simply because they?re isolated tactics with little bearing on a client?s strategic goals. The good news: You can supercharge your team?s creativity and craft spot-on outstanding PR events that win ink and drive results by learning the secrets from the best in the PR business, including this year?s 2008 PR Stunts and Special Events Bulldog Award Winners. Margaret Brady, Director, Morrissey & Company; Client, Lewis Gordon Pugh; Campaign: ?North Pole Challenge,? 2008 Bulldog Award Winner, PR Stunts and Events (Gold); Rich Lukis, Executive Vice President, Coyne PR; Client, Goodyear; Campaign: ?Get There World?s Longest Shot;? 2008 Bulldog Award Winner, PR Stunts and Events (Silver), Andrea Wood, Managing Director, Clear!Blue; Client, Chrysler LLC; Campaign: ?Chrysler Sebring Bundle of Joy,? 2008 Bulldog Award Winner, PR Stunts and Events (Bronze); Keith Fernbach, Vice President of PR, Grand Central Marketing; Client, Del Monte Foods; Campaign: Meow Mix Caf?, Meow Mix House, Meow Mix Acatemy and Patti Kelly, Senior External Communication Consultant, Allstate Insurance Company; Campaign: Flooded Today, Failure Tomorrow, will show you how to harness your team?s passion to come up with the big ideas that win clients over and show real returns: Thursday, May 22, 2008. For more information or to register, go to conference details or call 1-800-959-1059.

Thought Leaders

This week's spotlight: Anne Marie Squeo, Director of Public Relations, Raytheon

"Working at a company that embodies a culture of innovation instead of just using it as a buzzword means a lot to me as a communicator," says Anne Marie Squeo, who was a tier–one reporter at outlets such as The Wall Street Journal and Bloomberg News for nearly 15 years before making the jump to PR at Raytheon, which ranked third among defense and aerospace companies in this year in Fortune's "Most Admired" survey.

Click Here To Read More

$50 Savings Deadline Extended for Bulldog Reporter?s Ultimate PR Pitching and PR Power Writing Workshops: Friday, May 23, 5PM.

Don't miss this chance to boost your skill, confidence and tangible results by becoming a master practitioner of these two essential cornerstones of the public relations art. Bulldog Reporter's top-rated trainer, Michael Smart, will be presenting The Ultimate PR Pitching Workshop and the PR Power Writing Workshop in Los Angeles, Chicago, New York and Washington, DC in June. Attend one or both of these single-day events and take your campaigns?and your career?to amazing new levels. Above all, these workshops are guaranteed to increase your media placement results. Register before Friday, May 23 and save $50; register for both events and save even more. For all the details?including raves of past participants?go to the conference landing page or print out the 6-page brochure now.

Winning PR

By Frank Zeccola

By now, every PR pro wants to know how to use YouTube, company websites, blogs, Facebook, Twitter and everything else in cyberspace to drive PR programs and media results. At the same time, it's important to keep in mind that you can't exploit new media in a cyberspace vacuum ? you have to make traditional and new media work together. It's truly a case in which the whole is greater than the sum of the parts. As you will see in the case study below, the keys to success are consistent messaging across all platforms combined with targeted outreach to the specific audiences you want to evangelize your brand.

Click Here To Read More

Get all the tips and wisdom from this two- day summit at a fraction of the cost and on your own schedule!
Just Released: Audio Transcripts from Media Relations Summit 2008

Nearly 500 PR professionals journeyed to San Francisco to hear over 100 of the world's top editors, masters of PR and media mavens reveal their scores of inside pitching insights, best practices, and new techniques. Now, instead of paying for registration, travel and lodging to hear this wisdom, you can have it all for a fraction of that cost. Order online now or call toll free 1-800-959-1059, and acquire the entire conference on 44 CD?s for just $475, a savings of $185 off the individual-session price. Or, scan the list of provocative topics and purchase audio transcripts of only those sessions that speak to your challenges. CDs are just $15 each. Please note: Quantities are limited to our duplication run, so order now to avoid the disappointment of sold-out sessions. Order Online Now.



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