Darrell Zahorsky - About.com Small Business Info Guide - About Small Business Info: Remarkable Business Cards

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	from Darrell Zahorsky Business cards are a common staple of business networking. Yet, business cards often are drab or uninspiring to create any conversation. When I launched my 1001 Small Innovations speaking tour, I had business cards created that were half the size of traditional cards. When I handed the card to a prospect, it immediately evoked a response leading to a conversation on my service. Unusual business card designs can help you "break-the-mold" from bland and boring business card designs. Some exciting card designs I have seen over the years including a personal trainer with a stretchable rubber band card and a mini-postcard business card. Take a look at this week's newsletter to maximize the return on your business card.

In the Spotlight

Is An Unusual Business Card Design Right for You?
So you cringe at the very thought of handing someone an ordinary "black-ink-on-white-card-stock" business card? Have you thought about the power of an unusual business card design? Business success depends on showing potential customers that you're different and better than your competitors. The business card design of many businesses are printed in black ink on white card stock. Different is often better.

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Does Your Business Card Pass the Trash Test?
Your business card is often the first impression a potential client has with your company. The business card design and message will ultimately determine whether it gets thrown in the trash or filed for contact later. Reach in your wallet and pull out your business card. Your Small Business Information guide has put together the business card test. Learn if your business card will pass or be trashed.

How To Properly Use Your Business Card
Early in my sales career I had been told to give my card to anyone and everyone. One day a colleague of mine told me, "Never hand out your business cards just willy-nilly -- that is a waste of money. Pass your business cards out only to those who ask you for one -- you get them to ask you for yours by asking for one of their business cards first!"
- Sales Guide Emjae Johnson

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Darrell Zahorsky - About.com Small Business Info Guide

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About Small Business Info: Remarkable Business Cards