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Monday • May 19, 2008 | READ ALL NEWS AT ADAGE.COM

JetBlue Seeks PR Shop to Help It Out of Toilet

But Oil Prices Could Keep Airline From Hiring Agency as It Deals With Latest Crisis

NEW YORK (AdAge.com) -- JetBlue, one-time darling of the skies, has flown solo while handling a host of recent PR potshots, most notably those resulting from stranded passengers cooling their heels for days during an ice storm. But behind the scenes, the airline has been quietly searching for a crisis-communications agency since December and hopes to have one in place by next month. FULL ARTICLE

'Speed Racer' Sputters, Raising Issue of Mad & Vine Make-Goods

Will Warner Bros. Find a Way to Appease Marketers That Partnered With the Blockbuster Gone Bust?

LOS ANGELES (AdAge.com) -- "Speed Racer," Warner Bros.' blockbuster gone bust, has left the studio stuck with the prospect of having to deliver Madison-meets-Vine "make-goods," or at least find ways to appease tie-in partners that got far less exposure than expected. FULL ARTICLE

What Popcorn Prices Mean for Movies

Ethanol and Rising Costs of Paper Eat Into Sales That Subsidize Tickets

LOS ANGELES (AdAge.com) -- Suddenly, in Hollywood and sticky-floored movie theaters across the nation, "corn" really is a four-letter word. FULL ARTICLE

WPP'S 'Synarchy' Name Choice Sparks Sneers

Blogosphere Abuzz With Criticism Over Roots of Controversial Word

NEW YORK (AdAge.com) -- WPP Group's decision to choose Synarchy as the likely name for the new agency being built to handle its Dell account prompted anarchy in the blogosphere. FULL ARTICLE

Mother Births First Feature Film

Breaks Down Borders of Advertising, Content to Create 'Somers Town'

LONDON (AdAge.com) -- Ad agency Mother has been steadily breaking down the borders between advertising and content for some time -- first with a mini-film for Unilever's PG Tips tea, then with a magazine bound into Time Out London, and a variety of in-house projects. But now it has smashed the boundaries entirely to produce a full-length feature film. FULL ARTICLE

Big Agencies Can Learn From the Mower Model of Collaboration

The Consolidated-Bottom-Line Philosophy: 'No Silos, No Turf, No Barriers'

Commentary by Rance Crain
If you're acquisition-minded, now is a good time to be in the ad-agency business. FULL ARTICLE

Ad for High-Tech Canon Camera Succeeds With Low-Tech Illusion

Grey's Spot Offers Unique Credibility -- Without the Disclaimers

Garfield's Ad Review
In a digital world that produces endless, seamless effects, there is still something fetching about optical illusions, which is part of the genius behind a spot for the Canon Rebel XSi digital SLR camera from Grey Group, New York. FULL ARTICLE

Guess What, America? There Is a Black Middle Class

And You Should Learn How to Speak Its Language

The Big Tent
The power of stereotypes to influence is phenomenally (and disappointingly) impressive. I've seen them blow up the best laid plans of well-educated, experienced professionals, and leave them stammering, backtracking, and chagrined shells of their former selves in a matter of seconds. That's why I want to shatter one right now. FULL ARTICLE