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Monday • May 19, 2008 | READ ALL MEDIAWORKS NEWS

The Upfront Budget Cuts That Weren't

Why We Were Wrong About P&G, Unilever and Their Spending Plans

BATAVIA, Ohio (AdAge.com) -- Welcome to the silly season, otherwise known as the upfront, when rumors and hints of big marketers making dramatic cuts or media-mix shifts abound, even if similar reports never quite panned out in the past. FULL ARTICLE

Recession, Strike Make for Grueling Selling Season

With Upfront Presentations Over, Broadcast Waits for Marketers to Make Their Move (but Will That Mean Money Goes to Cable First?)

NEW YORK (AdAge.com) -- ABC, CBS, NBC, Fox and the CW tried last week to persuade marketers to commit something close to $9 billion to their coming prime-time schedules -- even though their program development was gutted by the writers strike and remains threatened by a potential actors strike and current shows are watched less and less by an audience increasingly comfortable with digital media. And then there's that pesky faltering economy to worry about. FULL ARTICLE

Ad Age's Take on the New TV Shows

What's Hot, What's Not, and How We Did Last Year

NEW YORK (AdAge.com) -- Fox is light on the details of "Fringe," a sci-fi/mystery hybrid from "Lost" producer J.J. Abrams, but even without information, it's capturing media buyers' fancy. The same can't be said the the network's "Do Not Disturb." Here's a quick look at other networks' offerings. FULL ARTICLE

New TV Shows: Watch the Video Previews

TV Week's Got Clips From ABC, CBS, CW, Fox

LOS ANGELES (AdAge.com) -- Get a sneak peek at next season's TV shows with TVWeek.com's pilot preview video player. ABC, CBS, Fox and the CW are providing early looks at "Fringe," "Dollhouse," "Surviving the Filthy Rich," "The Goode Family" and "The Worst Week." FULL ARTICLE

Ad Age's Party Crasher Hits the Toned-Down Upfronts

Freeloader Valiantly Finds Out Who Has the Most Shrimp

So what if ABC and CBS sat out the party circuit this year? Freeloader's social calendar was more packed than ever during Upfront Week. We score the New York network parties on a scale of one to 10 shrimp. FULL ARTICLE

Tribune Is 'Actually Friggin' Doing It'

Abrams, Other Innovators Talk About Creating New Ideas in Face of Threats

What's the Future for Newspapers? Third in a series
CHICAGO (AdAge.com) -- Lee Abrams, the former XM Satellite Radio executive who was tapped as Tribune Co.'s VP-innovation last month by the publisher's new chairman, Sam Zell, is the latest in a growing line of innovation gurus hired by big newspaper publishers and charged with finding the big ideas necessary to help them navigate the changing media-consumption habits of their readers. FULL ARTICLE

The Seven Most Awesomest 'Idol' Moments This Season

Everything I Know About Branding, I Learned by Watching 'American Idol' (Thank You, Paula)

Simon Dumenco
"American Idol" is, of course, the show we love to hate and (secretly) love to love. The true pleasure of this still-unstoppable entertainment juggernaut is that its highlights are often its lowlights. Thus my high/low list of the Seven Most Awesomest 'Idol' Moments This Season. Think of it as a helpful crib sheet for either instant "Idol" pop-cultural literacy -- or an instant pop-cultural lobotomy. FULL ARTICLE